peak Shop! Mary Portas at Louis Vuitton - Telegrap

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Who's in charge? Sue Whiteley, MD (UK)
The answer on each regular customer's lips won't be about the class of service (which is a given). It'll be if alternatively not they've been granted exclusive access by personal code to the 'Apartment' - a array of special services and VIP apartments situated on the second floor.
The architectural terse had been given to the world's most prolific luxury shop designer, Peter Marino. Unable to convince the regional authorities to let him make radical changes to the exterior of the store, Marino playfully clad the inside of the shop and its floor-to-ceiling windows with gold chainmail, creating a spectacular gilded imprison.
Louis Vuitton New Bond Street, London W1S Photo: Philip Bannister
SHOPABILITY
GOOD FOR: being and buying (see underneath)
Louis Vuitton is, without a shadow of a mistrust, the final luxury marketeer. It cherishes and protects its quality and craftsmanship above any relationship with the world of vogue. Its evocative advertising imagery functions global icons such as Mikhail Gorbachev, Catherine Deneuve and Francis Ford Coppola. And at the [link widoczny dla zalogowanych] of when numerous high-end brands faltered, Vuitton landed a spectacular new home in London, and has invested a solitary cultural collaboration with the capital's leading art institutions. Here on a street where I seldom ascertain much that surprises me, Vuitton and Marino have built a space so beauteous that people ambition be ready to peregrination magnificent distances to be chapter of it. The intention being that, if they tin maybe afford to, those people may buy someone. I phone it being and buying. And I believe there's many to be learnt here for all levels of retailers. As Bond Street regroups, recognising that it now has a new 'most beautiful', I'm off for a summer break. If you've got any shops you'd like me to pay a surprise visit to when I obtain back in the autumn, do drip me a line on my new website, maryportas.com . Happy vacations.
WAS I BEING SERVED?
Just over 2 annuals ago a giant chocolate-brown hoarding enveloped the Louis Vuitton store on New Bond Street in advance of one amazing programme of refurbishments, and a palpable sense of dread and amazement scatter according London's most upmarket shopping street. As if to stick two defiant fingers up at the looming recession, the new store was to gobble up bordering Donna Karan and the bureau block upstairs, creating a spanking fashionable 16,000sq ft 'Maison' (Louis Vuitton's own term as the handful of flagship stores that are so elaborately achieved and afforded that the most of us would favor to shake in). My team had been going on the project alongside Sue Whiteley, the brand's ebullient and effervescent MD, so to simulate any absence of prior wisdom would be a fib. And yet no amount of press releases or floorplans could have arranged me or the other shopkeepers on the avenue (who cornered up to ogle on the day the hoarding came down) for what was inside.
Visited: Tuesday, 4pm
From left Tambour Lovely Cup watch, ￡4,480; Speedy 30 bag, ￡670; Gina sunglasses, ￡335; Men's Possession Carre sunglasses, ￡335; Men's Milo bag,[link widoczny dla zalogowanych], ￡1,050
VERDICT

Number of stores: 11 and immediately an Maison
ONLINE
What they sell: elegance goods
RATING 9/10
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BAD FOR: the challenging staircase
BY Mary Portas |29 July 2010
Before you've even thought almost the shopping there's a fair quantity of things to penetrate and do here. I began on the ground floor, catching in the 32ft-high walls of trunks and the world's 1st moving handbag bar,[link widoczny dla zalogowanych], then ascended the thespian (if dangerous) giant LED glass-tread staircase to a wonderful 'librairie', showcasing one-off present-day art writings along the likes of Anish Kapoor and Chris Ofili. In fact, masterpiece is a recurring theme throughout the shop, with incipient chips from Gilbert and George, Richard Prince and Takashi Murakami, always reinforcing a sense of creature in the home of a private collector, for disapproved to a mere shop. You ought likewise be sure to disburse a visit to the lower-ground-floor men's place (through Michael Landy's fearless installation) and the sumptuous jewellery and see rooms.
Shop! Mary Portas at Louis Vuitton - Telegraph
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Shop! Mary Portas at Louis Vuitton
Mary Portas is bowled over by Louis Vuitton.
At the time of book (the commerce end of the World Cup), the site opens with a mighty and timely Annie Leibovitz image of Pelé, Diego Maradona and Zinedine Zidane above its homepage. Delve a little further and there's a comprehensive lead to the mart at louisvuittonnewbondstreet.com .
THE WINDOWS
Website: louisvuitton.com
Louis Vuitton New Bond Street, London W1S

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