Air Max Lebron 8 6 step creative thinking process

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I’ll often see people get really brilliantly clear about what it is they want, just to get stuck and fail to see how it’s possible to achieve it, saying things like, “yea but it’s just too hard” or “yea but it’s not possible in my situation” or “I just couldn’t.” Perfectly normal, perfectly understandable but actually the history of humanity is hung on a time line of creativity. We’ve always been able to innovate and invent and normally it’s when we are most stuck, at our most troubled, that we are the most inventive.
It’s helpful to understand a little bit about what enables us to be creative, to invent ways to reach difficult objectives. If you study creativity, as I boringly have for many [link widoczny dla zalogowanych], many years, you find our ability to build ideas up (on our own or with other people) is crucial to being creative and figuring out new ways to get what we want. To be creative you have to feel comfortable having lots of ideas and building them up. But most people tend to naturally squash many of the ideas they have, saying things like, “oh we could do this,” “oh God that will never work” or “I don’t have enough time for that” or “they’d never agree to help me.” We kill the idea before we build it.
The truth is, very rarely does the right idea, the best idea, the fully formed idea, leave our mouths first [link widoczny dla zalogowanych], so in order to get good ideas we need to be able to say, “well I could try this,” and then “maybe it would look a bit like this,” and “maybe if I added to it and made it like this”…we need to be able to build things up.
We also need to generate lots of ideas (even if it’s just to ourselves in our head), without criticism, so if we can generate ideas without judging them, without deciding which are good or bad and we can judge them separately, we stand a much better chance of innovating new ways to get the thing that we want.
Practically, what does that look like?
Step 1: Clarify your outcome “what do you want?” Well, say it’s just you and what you want is for example “to go to the Caribbean in four weeks.”
Step 2: Think of lots of different ways you could do that, have lots of ideas, for example “I could ring round all my friends now and see who’d want to go”, “I could go on my own,” “I could go on a working holiday”… and you just think of loads and loads of ideas, no matter what they are or if they are good or bad.
Step 3: Then, when you’ve thought of as many ideas as you can possibly think of and scribbled them down, you mark them out of ten (separating the judging of the ideas from the generating of the ideas).
Step 4: When you’ve marked them out of ten you’ll find that some have risen to the top. Now maybe they’ve still got a low mark. For example, let’s say maybe “It’s a working holiday” gets a seven because there is something in it, like it makes the trip affordable [link widoczny dla zalogowanych], but you still have no idea how to do it. So at least you know that that’s a good idea, you don’t know exactly what it looks like.
Step 5: Repeat the process. The objective will have changed. It’s not “I want to go to the Caribbean in four weeks,” it’s now “I want a working holiday to the Caribbean in four weeks” and you start generating ideas for that “well I could go out there and sing” or I could “wait tables” or “actually I have friend who used to live there, I could ring them and you do that whole process again.
Step 6: Mark those ideas out of ten, pick the best one, just the best one and agree what you will do first to activate that idea, a small step you can take to start moving forward… don’t forget your sun screen ?
Try this today for something you want in your life. I promise, you will be amazed how well it works. I have used this process literally thousands of times to get ideas for everything from inventing new insurance products, to creating global advertising campaigns to solving personal problems. If you can do it with a group of people you get more

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