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 Wysłany: Pon 5:18, 25 Kwi 2011 Temat postu: herve leger toronto Price competition in the retai |
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Internet research proved that Internet users will focus on access to the most famous sites of several proposed network of brand awareness is an important influence consumer choice factors. Daniele Scarpi, Angelo Manaresi (2007) [1] of business reputation and customer service possible to buy online, through questionnaires, the use of regression analysis, that familiarity with the network business as an important factor in consumer buying decisions. Reicheld, Schefter (2000) [2] proposed network of consumer loyalty and perceived quality business and positively related to repeat purchase. Homogeneity of the commodity market supply network in the same starting line business, business reputation and customer service has become an important criterion for selection evaluation.
hundred years the world is facing a financial crisis. This quietly from the financial turmoil in many countries and industries, retail trade inevitably suffer an unprecedented blow. But as the field of e-commerce in the popularization of personal consumption, online shopping market remains relatively high growth rate. The traditional line transactions by the financial crisis, but online e-commerce platform to accelerate the transfer process. Price competition as a network in the topic of most concern is the question that many retail businesses.
Abstract】 【E-commerce in the financial crisis, adverse economic gains across the board, online retail as an important form of e-commerce, but also facing unprecedented opportunities and challenges, price competition is most concerned about the topic network,[link widoczny dla zalogowanych], this network of retail price competition of features, price competition in the channels and network of retail businesses are proposed to enhance the competitiveness of some countermeasures.
Price competition in the retail market of Network and Solutions
【Papers Key words direct economic competition, price competition channels of interactive advertising
1. Price competition in the retail market characteristics of the network
1.1 increase price transparency, fair competition, strengthening
1.2 to reduce intermediate links, enter the direct economic
traditional stores will often see the , and because the network of public interaction, online retail market, increased price transparency, competitors can easily obtain the relevant price information, quality information, the Internet provides an equal competition environment is also reflected in significantly reducing the cost of channel construction,[link widoczny dla zalogowanych], the Internet even if the funds strength is not strong companies can equal the show in front of customers around the world,[link widoczny dla zalogowanych], without spending large sums of money building a huge marketing channels.
retail network to avoid a large number of wholesalers,[link widoczny dla zalogowanych], retailers as an intermediary, greatly reducing the consumption of economic resources. Internet business in the business process, through electronic means of communication with customers, the combination of e-business models,[link widoczny dla zalogowanych], has greatly improved the efficiency of business activities, reduce unnecessary intermediate links, so that the production of Zero inventory becomes possible, no shops, online marketing, the new model was widely disseminated. In e-commerce environment, customers pay only a small amount of search costs and distribution costs, reduced many of the necessary intermediate links. So the network is built on information technology, retail basis, all the parties to the transaction cost reduction activities.
Introduction
1.3 business credit has become more important More articles related to topics：
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
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