ojunionxpx
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Dołączył: 04 Mar 2011
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Wysłany: Wto 15:20, 22 Mar 2011 Temat postu: mac eyeliner Google Instant Makes SEO Irrelevant - |
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For example,[link widoczny dla zalogowanych], suppose I was going to search for mergers & acquisitions. In the past, I might have typed , etc. Now, as I type merger, I'll see smart guy,[link widoczny dla zalogowanych], but I think you're off base here. Google has previously said that about 25% of their search queries are unique, but that means more than 70% are repetitive. People search for the same stuff. Not only that, but Google has to index content and suggest it to people, and there are factors that Google will use to determine those suggestions.
SEO in the old-school sense (just plug in the right Title tags,[link widoczny dla zalogowanych], etc) has been less effective, but that's the same for any form of marketing - it evolves.
As long as there are search engines, there will be professional marketers learning and adapting their strategies to follow suit. I doubt this change will even add up to anything as significant as a Florida update or similar.
If you're an SEO that purely focuses on rankings then you're not doing your job properly.
> making optimizing it virtually impossible
People haven't been seeing the same results for years - personalized search ring a bell? This in no way equals the death of SEO, it just has the potential to add another level.
I agree in part as users will see results to partial searches. BUT the auto-complete aspect of Google Instant means that there will likely be fewer distinct searches ,[link widoczny dla zalogowanych], so more users will cluster around certain searches.
It makes SEO INFINITELY more possible. SEO's are licking their chops over this. We can now rank for 'letters' instead of just words. It opens the door to a whole new type of optimization.
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