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 Wysłany: Czw 16:44, 19 Maj 2011 Temat postu: New Balance sued over toning AD |
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New Balance sued over toning AD,[link widoczny dla zalogowanych]
The complaint,[link widoczny dla zalogowanych], filed Monday in US District Court in Boston,[link widoczny dla zalogowanych], is seeking class-action status and damages in excess of $5 million on behalf of a California woman,[link widoczny dla zalogowanych], Bistra Pashamova,[link widoczny dla zalogowanych], and other people who have allegedly been harmed by New Balance.
New Balance,[link widoczny dla zalogowanych], which recently launched a multimillion-dollar campaign for toning shoes,[link widoczny dla zalogowanych], is one of several major sneaker companies that are facing class-action lawsuits from consumers.Toning shoes are designed with an unstable sole so leg muscles have to work harder to maintain balance during everyday activities. They are one of the fastest-growing segments in the footwear industry; sales were expected to soar last year to roughly $1.5 billion.
New Balance has promoted its toning shoes with claims that they increase muscle activation by at least 27 percent and increase calorie burn by up to 10 percent with each step,[link widoczny dla zalogowanych], using either a rounded or flexible spring sole.
But a study last summer by the nonprofit American Council on Exercise found that toning shoes failed to live up to claims made by several manufacturers. Reports of injuries have also raised concerns that the shoes,[link widoczny dla zalogowanych], which cost roughly $100 a pair,[link widoczny dla zalogowanych], could do more harm than good.
Pashamova alleges that New Balance’s promises of health benefits are “nothing more than deceptive marketing tools’’ and cites as evidence the study from the American Council on Exercise,[link widoczny dla zalogowanych], which measured heart rate,[link widoczny dla zalogowanych], kilocalories burned,[link widoczny dla zalogowanych], oxygen consumption,[link widoczny dla zalogowanych], and muscle activity in users wearing toning shoes and regular athletic sneakers.
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