shure microphones SEO Guide for Designers

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Don't Ignore Relatives

Warning: Do not over fill your page with the same keywords or you might be penalized by search engines for keyword stuffing.
Coding and setting up your site to be SEO friendly can improve how well a search engine can access your website, it doesn ' t guarantee you'll end up at the top of the search engine result page (SERP). There are many factors in determining the search result position, but here are the basics:
Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can 't be seen by the search engines; and thus the links in the Flash menu will not be followed.
What makes or breaks a search engine is how well it answers your question when you perform a search. That's based on what's called the search engine algorithm which is basically a bunch of factors that the search engine uses to say pages.

[poll = 7] Why Should You Learn About SEO? SEO isn't only for online marketers. As a web designer or frontend developer, most on-site SEO is your responsibility. If your site is not search engine friendly, you might be losing a lot of traffic that you're not even aware of. Remember, besides visitors typing in site. Let's use ndesign-studio.com for example. I have, on average, about 14,000 visitors a day. About 40 - 45% of that traffic comes from search engines (about 6000 + referrals a day). Imagine, without search engine referrals, I would be losing thousands of visitors everyday. That means, I'm risking losing potential clients too. SEO is also a value-added service. As a web designer / developer you can sell your SEO skills as an extended service. The Basics: How Search Engines Work?

This is a guide for designers and developers. The main concern is the On-Site aspects. Secretly though, if you do your job right ... and design a beautiful site ... and / or produce useful content ... you'll get Off-Site backlinks and social bookmarks without even lifting a finger.

Off-Site SEO: are the things that you have much less control of, such as: how many backlinks you get and how people link to your site.
Top 9 SEO Mistakes Made by Designers and Developers 1. Splash Page
Write about topics your audience cares about. Like what? Find out, by conducting a poll (like I did), scan some relevant bulletin boards or forums, look for common topics in customer emails, or do some keyword research. There are great free keyword tools like the Google Keyword Tool or SEO Book's Keyword Tool and loads more. The plan is not to spend your life doing keyword research but just to get a general idea of what your visitors are interested in.

General SEO Do's and Don'ts
6. Click Here . But if you want to tell the search engine that your page is important for a topic, than use that topic / keyword in your link anchor text. It's much more descriptive (and relevant) to say

Let me tell you WHAT TO DO by telling you WHAT NOT TO DO:

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Cars and Tires (yes) Web Design and Flying Monkeys (no ... well sometimes) Don't Be Afraid of Internal Linking
I've seen this mistake many times where people put up just a big banner image and a link the spiders to follow the link.

You might be surprised to learn that domain age is also a factor in the search engine algorithm. Older domains have a history, and their content is looked at as more credible than the website that got started last week. Older domains sometimes get the edge in search results. Be Patient
You may have done every single thing right., but your site is still not showing up in the search engines for your target keywords. Why? Because everything takes time. It takes time for the search engines to index and rank your site (especially for new domains). So, be patient.

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Do you want the search engine to see every page on your website? Help the search engine spider do its job. There should be a page (like a sitemap or blog archives) that links to all the pages on your site.
Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms and audience and the search engines. The URL is also an important spot where your keywords should appear.
To search engines, a www and a non-www URL are considered two different URLs. You should always keep your domain and URL structure consistent. If you start promoting your site without the cleaner, but it also allows the search engines to read your page better.
Great Pictures Image Alt Attribute
You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can't see images so your alt attribute is a factor in illustrating what your page is relevant for.
Another reason - it could be the keywords that you're trying to target are very competitive. Try altering the keywords on the page and you may have different results. Remember, you are competing with millions of web pages on the internet.

PageRank
Warning: Don't use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.
For some reason, some designers love to version their theme design into sub level folders (ie. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.
On-Site SEO: are the things that you can do on your site, such as : HTML markups, target keywords, internal linking, site structure,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], etc.
You should always search for and fix the broken links on your site. If you've removed a page or section, you can use the robot.txt to prevent the spiders crawling and indexing the broken links. If you have moved a page or your entire website, you can use the 301. htaccess to redirect to a new URL.

According to a poll I conducted, just over 1 out of 10 people don't think SEO (Search Engine Optimization) is mandatory as a designer; and what really surprised me is about 24% don't even know what SEO is ! If you're among the quarter of people who don't know what SEO is or understand how it can help you, you should really read this article. This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I'll explain the common mistakes made by designers and developers. Then I'll provide some basic tips that you should be practicing to optimize your site for search engines.

7. Common Title Tag Mistakes

In this article, it makes sense to mention topics like use other keywords and topics that make sense to your audience, the search engine measures keyword relations to determine relevancy too.

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Tip: You can promote the more important pages by inserting text links within body content. Make sure you use relevant linking text and avoid using / p> Don't Ignore Broken Links

Search Result Position
Your homepage should include (at minimum) target keywords and links to important pages.

Example of Friendly URL: domain.com / page-title
Example of Dynamic URL: domain.com / ? p = 12356
Once you have a topic for readers; help search engines find it. Keyword Density is the number of times a keyword appears in a page compared to the total number of words. You want to make sure your keywords are included in the crucial areas:
Please note that I'm not a SEO expert (although I manage to get very high rankings on all my sites: N. Design Studio,[link widoczny dla zalogowanych], Best Web Gallery, and Web Designer Wall). The tips I share in this SEO guide are based on self-taught knowledge and years of web design experience.
Good Luck.
Tips: You can use the Google Webmaster Tool to find broken links and your 404 Not Found errors.
This is fine if you don't care about what a search engine knows about your site; otherwise, you're making a BIG mistake. Your homepage is probably your website's highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Don't Be Inconsistent With Your Domain URL
4. Overuse of Ajax
Keyword stuffing the title:
Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn't make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:

When searchers enter a query in the search box of a search engine, the search engine's job is to find the most relevant results to the query by matching the search query to the information in its index.
Don't Be Dense About Keyword Density
Here are some external links where you can learn more about SEO:
3. Image and Flash Content
A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because Ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.
Each search engine has its own algorithm in ranking web pages. Understanding the general factors that influence the algorithm can affect your search result position, and this is what SEO experts are hired for. An SEO's job has two aspects: On-Site and Off-Site.
Google Webmaster Tools allow you check the crawl statistics of your site. If you haven't been using this great tool yet, login to the Google Webmaster Tools, then add and verify your site.
Don't Ignore Your Audience
Same or similar title text:
Every page on your site should have a unique tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That's like telling the search engine that EVERY page on your site refers to the same topic and one isn't any more unique than the other.

Resources to Help You Go Farther Google Webmaster Tools
Here are some online SEO tools that you can use to check your PageRank, Link Popularity, Search Engine Position, Keyword Density, etc.
When was the last time Googlebot crawled your site HTTP errors 404 Not Found errors External link counts What keywords people are using to link to your site What are the top search queries to your site And more. Free SEO Tools
the Title Tag the Page URL (friendly URL) the Main Heading (H1 or H2) the first paragraph of content. at least 3 times in the body content (more or less depending on amount of content and if and only if it makes sense).
Some professional SEO's pay attention to Google's PageRank and some don't. In my experience it doesn't hurt to have a high Google PageRank. It's a nice little benchmark to let you know how important Google sees your web page as. You can improve your PageRank by following the tips above and building-up quality backlinks. If you want to learn how PageRank works, Smashing Magazine has a very good article.
Domain Age Before Beauty
2. Non-spiderable Flash Menus
One good example of bad Title Tag use would be the default WordPress theme. In case you didn 't know, the title tag of the default WordPress theme isn't that useful: Site Name> Blog Archive> Post Title. Why isn't this search engine friendly? Because every single blog post will have the same text Site Name> Blog Archive> p> Exceeding the 65 character limit:
Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.
Your Job As a Search Engine Optimizer
Most people aim for a keyword density of 2% (ie use the keyword 2 times for every 100 words). But what if your keyword phrase is Web Designers and Web Developers the search engines too.

Another disadvantage of Ajax - since the address URL doesn't reload, your visitor can not send the current page to their friends.
5. Versioning of Theme Design
First, let's look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a information collected into the search engine's database called the index.
Web spiders are like a text-based browser, they can't read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

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