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 Wysłany: Pon 3:24, 14 Mar 2011 Temat postu: Membership Drive_1791 |
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Membership Drive
Membership DriveShare this Blog Entry: Thought I8217;d let you know what our team is up to this weekend:We have 680 authors who sent us articles from August 5th thru October 20th (the day we went to a membership system).Many of these 680 authors deserve our 8220;Platinum8221; level membership but we can8217;t grant it to them because they don8217;t have a membership account yet.So,[link widoczny dla zalogowanych], we started a membership drive to convert these 680 authors into being 8220;members.8221; Here were the initial results of Friday8217;s email campaign:680 members mailed.46 have shut down their email address or hard bounced.Of the 634 that actually got the email, only 394 opened up the email (I did an HTML email that looked like a text email so I could track open rate).Of the 394 that opened the email, only 63 clicked to create an account.Of the 63 that clicked to create an account,[link widoczny dla zalogowanych], only 22 so far have become members. Conversion rate is 3.2%. Not good and not bad. Of course, we8217;re only in day 2 of the email campaign. A second series of emails will be sent out in the middle of February and as a last resort, we may post card market to them to sell them on the benefits of our free membership. Reminds me of the importance of selling folks on free memberships takes the same effort as paid memberships. :-)If you know or are friends with any author in our directory that is not Platinum yet or has an article published but is not a member, please send them an encouragement email for us. Thanks,[link widoczny dla zalogowanych]!
The secondary purpose is to show you how much traffic 038; visibility your articles are attracting for you.Some questions for you:How would you like to see these email reports improved?What additional information should we include in them?Is monthly the right frequency to send them or would like them more or less frequently?Does this email service lead you to really write and submit more articles or not so much?Would you like to see total # of clicks delivered to your website?
[link widoczny dla zalogowanych]
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