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<table border="0" cellpadding="3" cellspacing="1" width="100%" class="forumline"> <tr> <th class="thCornerL" width="22%" height="26">Autor</th> <th class="thCornerR">Wiadomość</th> </tr> <tr> <td width="22%" align="left" valign="top" class="row1"><span class="name"><a name=""></a><b>eichs5c4stan</b></span></td> <td class="row1" height="28" valign="top"><table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="100%"><img src="http://picsrv.fora.pl/xeon/images/icon_minipost.gif" width="12" height="9" alt="Post" title="Post" border="0" /><span class="postdetails">Wysłany: Czw 5:58, 28 Kwi 2011<span class="gen"> </span> Temat postu: Cheap Oakley Sunglasses4Be Your Own Press Secretar</span></td> </tr> <tr> <td colspan="2"><hr /></td> </tr> <tr> <td colspan="2"><span class="postbody">t said, there’s someone to be knowledgeable from the methods that politicians employment to stay in power. <br />Chief in these is staying on message -- knowing what you want to say and then repeating it with utmost exercise and near-shamelessness, until it sinks in. If there’s 1 object we’ve studied in this noisy medium old, it’s that easy, un-nuanced messages destroy via the clutter and kick family with high clash. (I’m not saying that’s forever a good thing <a href="http://www.sunglassesintel.com/oakley-mens-sunglasses" target="_blank" class="postlink">Cheap Oakley Sunglasses</a>, but it’s a truth of life. Deal with it.) <br />It’s no assorted while you’re offering to alteration. Like a politician making headlines for introducing new legislation, if you have a new initiative at work <a href="http://www.sunglassesintel.com/prada-women-sunglasses" target="_blank" class="postlink">Prada Sunglasses Wholesale</a>, you must do something thespian to announce it. (Reagan taught us that.) For sheer screenplay, apologizing fits the bill. What could be more theatrical than narrating people that you’re apologetic fjust aboutme transgression and you’ll try to do better in the hereafter, principally people who muse you cannot change? <br />Don’t stop there. You can’t just beg and say you’re trying to do better just once. You must drill it into people again, until they’ve internalized the notion. <br />It’s the reason politicians in a hard election campaign scamper the same ads over and over afresh. Repeating their message -- relentlessly -- works; it sinks the message deeper into our brains. <br />I don’t ambition to push this political press secretary analogy too far. I’m not asking people to obfuscate or exhibit selective memory alternatively avoid questions <a href="http://www.sunglassesintel.com/dior-women-sunglasses" target="_blank" class="postlink">Dior Women's Sunglasses</a>, all of which are invaluable weapons in the press secretary arsenal. All I’m saying is that you cannot rely on other people to peruse your mind or take note of the changed action you’re displaying. 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So shed the naiveté and be a mini paranoid. If you’re alert to those who want you to fail, you’ll know how to deal them. <br />? Think of the process as an plebiscite campaign. After all, you don’t elect yourself to the location of “new amended you.” Your colleagues do. They’re your constituency. Without their ballots, you tin not create that you’ve changed. <br />? Think of the process in terms of weeks and months, not equitable daytime to day. The best press secretaries are proficient by putting out the journal fires, but they’re too focused above a long-term programme. You should too. No material what happens daytime to day, your long-term goal namely to be penetrated as nailing one interpersonal problem -- to the point where it isn’t a problem anymore. <br />If you can do this, favor the best press secretaries, you’ll have your personal “press corps” eating out of your hands. <br />Excerpted from WHAT GOT YOU HERE WON’T GET YOU THERE along Marshall Goldsmith with Mark Reiter. Copyright 2007 Marshall Goldsmith. All rights kept. Published by Hyperion. (January 978-14013-0130-9) Available wherever books are sold.</span></td> </tr> </table></td> </tr> <tr> <td colspan="2" height="1" class="spaceRow"><img src="http://picsrv.fora.pl/xeon/images/spacer.gif" alt="" width="1" height="1" /></td> </tr> </table>
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