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Wysłany: Śro 15:18, 15 Gru 2010
Temat postu: the first peer-aside competition aside
Jiang Lei is very clear, even now very high customer stickiness of the site can be sooner or later face the pressure of the top of the ceiling. He never worried that this is comprehensive portal \associated with the military into the edge of the market. For example, a strict military piece, they insisted the U.S. military or the German equipment, which is to ensure compliance with this part of the minority discerning taste. It is said that more than 50% of total consumption of two or more customers. However,
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, the already limited military equipment, in addition to a dress, the boots to it one or two. And directed at the military to the many consumers are concerned about quality, is the product style. In particular, male consumers are more concerned about features and functions. Accordingly, Jagged also began to provide daily to wear, but they have the features and elements of military clothing, such as outdoor Jackets, climbing shoes such functional products. These products are bought in the market with is very similar, but differences in style and temperament.
Jagged retrospect, seems to be a business story tracked webmaster. May be the only difference is that Jiang Lei was born in 1984 rather legendary personal growth trajectory. Jagged website founded in 2001, he was only 16 years old. Years ago, as a teacher of primary school textbooks parents thought he was a waste of time, so Jiang Lei jump in third grade sixth grade. Vertigo after a series of honors and awards: 14 years old by the first prize in the National Physics Olympiad, 16-year-old has been recommended for admission to Tsinghua University, the 20-year-old walked Shuoboliandu again.
when the military encounter business
_ text / Di Wenting
introduced, according to Jiang Lei, Jagged is a relatively high age of the main population of a site. The sixties and seventies of last century, users were born, lived through, \However, they become the main consumer group of military products, but also the site of aging, lack of fresh blood problems exposed. \over.
reselling \.
present,
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, the flow of military products on the market are basically imported from abroad, these consumers are very picky. In the military, they are well placed to exploit than businesses, and only buy exactly the same with the actual products of military equipment will make them feel excited. \And so the love of the military and those who can afford it, basically male over the age of 35.
if not personally seen, it is difficult to imagine some people will go to the northwest of Beijing, a three-ring angle of the top office to buy clothes unknown. However, Jagged Jun conduct is not an ordinary store, which sells military products imported from abroad, mainly in clothing, including binoculars, umbrellas, sunglasses, like the U.S. soldiers used items. Customers here are mostly Jagged network users, which is evolved from a military forum vertical portal. Despite limited resources,
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, lost to CDC military channels, but because it is authentic folk origin, popularity is quite enough, at an independent IP has reached 1.5 million visits. Among them, a military dominance in the industry literature.
Prior to this, in fact has already been in Taobao and offline sales of military products the store, but after all, the public face is narrow, the market limited. That is, a big cake, the first peer-aside competition aside, can not do it is still a problem. Jiang Lei, who touched the end of the month, found that people are doing it. In one case, the store from the line to e-commerce, although there are good products, but they do not know the ropes of network marketing, publicity, product promotion do not know how to go out; the second case, the personal power is limited, clutching the hands of tens of thousands of dollars, it is difficult to get enough users. Jagged not the same, then the number of registered users already have millions of magnitude, with the platform to do e-commerce, just as holding a TV shopping channel advertising to do the same. This is the End of the World, Mop and other communities to do a natural advantages of e-commerce. Jagged even superior than their place is, community distinctive style, copying others is difficult, and the site location associated with the product highly.
->
Unfortunately, Jagged after commercial operation, because everywhere at once, in 2006 Jiang Lei chose to drop out. The Sichuan boys his age do not have a consistent and self-sustaining and stable, not qwaqwa adventures, do not release the courage and the vision to imagine that only goes Sentimental face will betray his age. In 2004, an enthusiastic users into my company 100 million yuan, the founding team to hand over a controlling stake. At that time, Jiang Lei, a student in the care of the company's daily affairs. Later, the site no improvement,
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, Jiang Lei, the identity of the students lost only then, wholeheartedly and became a president. Until 2008, Jiang Lei and another 200 million people gather together to redemption, the lessons learned before, alone accounted for a large shareholder status. This year, Jagged net revenue target is 5000 million, the bulk of military income, compared to last year is to double a number. This does not mean the military can be the portal of imagination Unlimited.
Jun network behavior is Jagged line store, there are online e-commerce. Only with the traditional companies involved in e-commerce situation is reversed, Jagged network is some prospect of a solution e-commerce in the community extended to the line after a physical store.
stick with the military users, further external expansion
\In the beginning, Jagged little taste of foreign trade companies, starting with foreign countries on behalf of the 11 pieces of clothing purchased,
V. 360, Tencent Tencent, said the case of first in
, \Tasted the sweetness of Jiang Lei, entered the high-profile military sales.
but one thing, they will dig the story behind each item, similar to what U.S. President had this dress, this is undoubtedly more attractive to consumers. On the other side say, this is Jagged network users from 97% of men who seek to broaden the market first with a military stick moves them further external expansion, \lighters, and even some men we sell underwear, as long as men can be close to the product. \Overall, Jagged situation is now more optimistic in the market development stage. Jiang Lei said they were told about VC financing, \. \
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