 Wysłany: Wto 16:22, 22 Lut 2011 Temat postu: On the Makaloa Mat LondonJack Published bbaaaftz |
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attache cases in hand. In a wordbusiness was booming at the new Dolphin Hotel. What we had here was a hotel founded on a proper out lay of capital and now enjoying proper returns. But how the hell had this come about? WellI could guessof course. Having once put together a PR bulletin for a hotel chainI knew the whole process. Before a hotel of this scale is builtsomeone first costs out every aspect of the venture in detailthen consultants are called in and every piece of information is input into their computers for a thorough simulation study. Everything including the wholesale price and usage volume of toilet paper is taken into account. Then students are hired to go around the city—Sapporo in this case —to do a market survey. They stop young men and women on the street and ask how many weddings they expect to attend each year. You get the picture. Little is left unchecked. All in an effort to reduce business risk. So the Hotel Dauphin project team had gone to great lengths over many months to draw up as precise a plan as possible. They bought the propertythey assembled the staffthey pinned down flash advertising space. If money was all it took—and they were convin high heels for women |
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