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How Barefoot Runners are Shaping the Shoe Industry
A group of running rebels are shedding their shoes and reporting years of injury-free miles. Some ultramarathoners, biomechanics experts and doctors think that's probably a good thing. Others go so far as to say running shoes are in fact causing injuries. Meanwhile, running shoe companies continue to precisely measure runners, and pound and flex shoes in their high-tech labs.
The Boston Marathon, one of the world's most competitive 26.2-mile races, had the best runners from Kenya, Ethiopia, the U.S. and around the globe churning out 5-minute miles on Monday for over two hours. While all eyes were on the front-runners—notably the United States' Ryan Hall and Kara Goucher way back in the pack there was one person, Rick Roeber, who stole headlines with his unique running style. One glance at Roeber's feet and you can see what all the fuss is about: he isn't wearing shoes. And a number of people—ultramarathoners, biomechanics experts and doctors included—think that's probably the best way to run. Some go so far as to say running shoes are in fact causing injuries.
But to barefoot advocates such as Chris McDougall,authentic ed hardy watches, author of Born to Run , Roeber is one of the few in Monday's race not drinking the shoe industry's Kool-Aid. In his book,plus size ed hardy long dresses, McDougall follows the Tarahumara,ed hardy peace sign pin up girl sunglasses, a Mexican tribe of ultrarunners who race from 50 to 200 miles straight without shoes, yet remain healthy and injury-free. Science doesn't support the shoe industry's claim that "humans are born broken," McDougall tells PM, and that running shoes exist to fix our stride. Humans have been barefoot for nearly 2 million years, but have had running shoes for only a little more than 40—when Nike-founder Bill Bowerman cobbled together the modern-day running shoe with glues, plastic and a waffle iron in his basement. Shoes cause runners to lose musculature in their feet, McDougall argues, and takes away the natural cushion in their stride.

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