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| t your unit.Emphasize for your team the plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions along these lines: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?Should your budget be able to accommodate professional survey people to handle the perception monitoring phases of your program louis vuitton men shoes, fine. If not, always remember that your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors louis vuitton men backpack, inaccuracies designer shoes store, misconceptions and any other negative perception that might translate into behaviors you won’t find acceptable.Time to establish your public relations goal, one that speaks to problems that showed up during your key audience perception monitoring. In all likelihood, it will call for straightening out that dangerous misconception, or correcting that gross inaccuracy, or doing something about that ugly rumor.Obviously, a PR goal needs a PR strategy that shows you how to reach your new goal. You have three choiyilai：
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