 Wysłany: Pią 10:03, 15 Kwi 2011 Temat postu: Relevant directories for non English sites |
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| v class="googleright">There can be small barriers between you and your possible customers such as distance and language. The internet has bridged the gap created by such barriers. Online business has given rise to the concept of a global market and this has simplified the way people buy, sell and do business. A website is a company?s online presence and it represents the company in the online world. It can also be regarded as a mouthpiece, as it speaks for the company and is a first point of contact in many cases. This is why it is crucial that your website is so designed, that it communicates your message clearly and is compelling enough to turn your possible customers into customers.
When your market is global, you are looking at customers from across the globe and this is when language comes to play. It is true that English is the global language and about 75percent of your customers are bound to know the language. But what about getting your product or service across to the other 25percent? You can do this by narrowing down the geographic locations that this 25percent of possible customers are situated in, and creating translated versions of your website in their respective local languages. Translating your website is fairly simple and you can do this by hiring a translator or using one of the translating applications or tools accessible on the internet. After translation, you need to publicize your other language website so that it is accessible to those searching for it. As you are aware, the primary step to online promotion and link building is directory submission. But your possible customers, who are searching for a site in Spanish or German etc, are not going to be searching in English directories. There are numerous foreign language directories available and you can get a list of language specific directories if you run a search. These are the directories you should be submitting to as they will be the initial databases that your prospective customers will search in when they are looking for a product or service. If you are not sure of the quality and page rank of these directories it is recommended that you hire a professional SEO expert, as they have databases of the best directories in various languages, and will work out a package that will work best for you. |
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