Interception of the value chain in the electric bi

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Interception of the value chain in the electric bicycle industry in the strategic application of two

interception of the so-called value chain strategy is an enterprise at any time, always choose the most valuable industry value chain of business links and to continue to create value as a means of competition, in order to achieve business development or in different periods strategic objectives.
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again is branding. This is deeply worried many companies within the industry topic, because the electric bicycle industry in the development process only a few years, and seem to see the future is not very clear, which makes many companies that: too risky to do the brand, do not do brand will not necessarily benefit the competition into a state of disorder. We have only the future development of the industry to have an accurate context to judge before we can decide whether to import the concept of brand management. Years of research the author showed that, as China's electric bicycle industry related policies, regulations, and the electric bicycle industry standards have been put forward, and shuffle in the industry after the blowout will be re-ushered in a short period after the blowout of industry profits will gradually tilted to the brands, and ultimately with other industries is similar. sharp price cut Bo value chain management to take strategic management in the electric bicycle in the industry Central Line II.

Since the development industry to get better, then the brand management to a matter of course. We will not profit margins of branded products to doubt that the well-known brands from other sectors can be seen in the same time, the author suggested that the enterprise value chain into the interception of the brand strategy, but also for development of the industry to a certain altitude inevitable competition consider laws, more corporate success is based on century-old heritage and a means of careful planning. Ideal brand should be like this: a relatively high brand awareness, reputation and customer loyalty; premium brand at least 10% higher than peers; brand image, publicity and sales promotion of investment of not less than amount to 3%; production and sales among the top ten industries; corporate brand image have a more complete maintenance system, and have the media and the public good relationship. In fact, this description is determined by means of a competitive target after the front, designed to enable enterprises to target and means developed to achieve precise steps and methods.

want to brand into the competitive strategy of means, first of all enterprises should have a rich connotation of the brand name, although brand overnight thing, but with a good brand name will no doubt be more effective. Good brand name should reflect the product characteristics is in line with customer preferences and the differences with the industry. Second, enterprises should establish the series of spiritual meaning for the brand, including the value, attributes, and personality; establish the brand's market position, including customer base and marketing mix; establish the brand communication, including consistent and in line with the unique demands of the concept of corporate strategy, graphic and other media design, promotion and dissemination channels, methods and so on. Again enterprises to improve existing products targeted level of quality. Enterprises must clearly know that the brand is built on the premise of the need for higher product quality based on, to ensure that products will not let customers appear satisfied with the course of the fundamental things is that companies are series of quality inspection, monitoring and improve the service system, it is proved the determination of sustained business down here is very important. Finally, businesses should uphold the concept of sustainable development. Since the development of the industry allow companies to unlimited, then the business should not have any short-sighted, when the business has always been the concept of sustainable management to manage the business, there will always act in the daily management of the brand constantly stressed, communication, the importance of quality intangible concept of inter-brand business to sneak into all aspects.

finally assembly. Do not think that the assembly now has a commendable level of scale and a complacent, because the imported advanced production concepts, the introduction of advanced production equipment, has long been thought to import intensive production such as wind and water, inadvertently companies who in turn become passive look backward by hand, after all, yield and quality of assembly will be difficult to protect. To be sure, the author proposed to the assembly areas as part of a highly valuable to companies to choose, does not mean that the assembly of the existing level of business can still be the leading peer in the future, but need upgrading enterprises - automated assembly. And automotive assembly different bike because of its simple structure, the advantages of fewer parts, the automated assembly that is more practical, the cost of assembly lines and other equipment will also be significantly lower than the existing vehicle assembly facilities. This is a trend, it will become a trend, only to start automatically from now on assembly design, research and development of enterprise products ever likely to get added value.

It is gratifying that, once when the enterprise has a high degree of automation equipment, equipment in the industry will undoubtedly rise while industrial upgrading in the whirlwind, and intellectual property rights of those with the equipment companies will enjoy the endless monopoly profits. On the other hand, even in the absence of external authority, relying on their own research and development of assembly equipment to OEM and other processing methods to accept orders for the same industry, I believe it will earn pours. If the way to a higher degree of automation and assembly equipment to existing products, companies need to do the following things: First, make the products as soon as possible to standardize some parts, there is no standardization is no automatic assembly, but need to note that One hundred per cent automation is not realistic, but also uneconomical. Second, the existing assembly line on incremental improvements, eliminated duplication and can be replaced by mechanical processes, add the necessary automation equipment, assembly line shape gradually, drawing and commissioned on behalf of manufacturing drawings. Third, the gradual improvement of existing automated assembly equipment, and related patent applications in a timely manner to protect.

terms based on the current manual assembly, automated assembly of the advantages of the highlights will be unprecedented, companies and the resulting accumulation of competing interests to promote a sustainable manner the continuing escalation of the enterprise itself, while maintaining long-lasting monopoly, but also to promote corporate social image and brand, its market and social value of speaks for itself.

author Planner, Department of WBSA International and domestic well-known business strategy and marketing consultant, business planning agencies outside the brain, Mr. Chief Planner Ruanxian You. Specializes in business development strategy and marketing research, planning and training.

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