K-Swiss Sneaker - The Classic Stood the Test of Ti

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K-Swiss Sneaker - The Classic Stood the Test of Time,[link widoczny dla zalogowanych]
Art and Earnest Brunner, two brothers with a love for the outdoors, and especially skiing, emigrated from Switzerland to California where they became keen tennis players. They realized that there were no [link widoczny dla zalogowanych] available,[link widoczny dla zalogowanych], akin to the quality of ski-boots they were accustomed too,[link widoczny dla zalogowanych], and thus they founded the K-Swiss shoe company. They produced the very first leather tennis shoe,[link widoczny dla zalogowanych], "the Classic",[link widoczny dla zalogowanych], a shoe that remarkable for its movability,[link widoczny dla zalogowanych], support and durability,[link widoczny dla zalogowanych], it took the tennis fraternity by storm.
The materials used for the classic was sourced from various countries,[link widoczny dla zalogowanych], the leather from Argentina,[link widoczny dla zalogowanych], the outersoles from Pirelli,[link widoczny dla zalogowanych], Italy and the non-erosive D-rings for anchoring the shoelaces came from Germany. The [link widoczny dla zalogowanych] had a very distinguished look,[link widoczny dla zalogowanych], the upper consisted of only three pieces of leather; the two sides and the tongue. Five leather straps on each side housed the shoelace-D-rings and strengthened the shoe. The K-Swiss logo imprinted unto the heel of the sole,[link widoczny dla zalogowanych], was the only markings on an otherwise totally white shoe.
The Classic [link widoczny dla zalogowanych] after its Wimbledon debut in 1966 became the shoe of choice for professional and non-professional tennis players. Sales from word of mouth referrals generated sufficient income for the company, eliminating the need for additional advertisement campaigns.
During the 1970s almost every person living on the West Coast had a pair of Classic',[link widoczny dla zalogowanych], it was such a favorite amongst the Japanese immigrants and tourists frequenting the region,[link widoczny dla zalogowanych], they created a cult-like following back in Japan,[link widoczny dla zalogowanych], resulting in the [link widoczny dla zalogowanych] selling there for the equivalent to $100 per pair.
Steven Nichols bought and took over the CEO position of K-Swiss in 1987,[link widoczny dla zalogowanych], he expanded the company using a strategy of selling moderate quantities to very selected high-end department stores across Europe and the UK, thus keeping the shoe's "exclusivity and luxury" heritage.
Today,[link widoczny dla zalogowanych], due to technical advancements in the [link widoczny dla zalogowanych] manufacturing industry,[link widoczny dla zalogowanych], the Classic lost its use as an on-court [link widoczny dla zalogowanych],[link widoczny dla zalogowanych], but it survived the test of time as it is still a very in-demand sneaker worn by people of all walks of life,[link widoczny dla zalogowanych], from athletes and superstars to every kid on the block.

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