Baume & Mercier Is On The Upswing.html

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Considered one of the oldest and finest watch making companies, Baume & Mercier watch company became prominent for their chronographs and precise watch timekeeping mechanisms. Always in constant evolution, Baume & Mercier watches developed a perfect balance between tradition and modernity, classicism and sportsmanship
Baume & Mercier represents one of the brands belonging to the Richemont group. Nowadays the brand is really successful in creating new collections, which keep memory of the past while moving towards innovative ideas. Michel Nieto is determined to strengthen Baume & Merciers strategy based upon the brands fundamental models.
Baume & Mercier was established in 1830 and has continuously operated since its creation. The brand has acquired an enviable worldwide reputation for the top quality of its products. It managed to organize a solid distribution network. The fame of the venerable company spread considerably due to its impressive launch of the trendsetting Catwalk watch in 1997. The timepiece gave birth to a new style in the horology world, yet it was not followed by any descendants.
Michel Nieto became the General Manager of Baume & Mercier in 2002, having taken over the position of Bernard Fornas. The former manager focused upon the objective to take the brand up-market considering its image and products, but as he ruled the brand for just a few months, Bernard Fornas had no possibility to develop this strategy. Nieto, however, took the decision to change this direction. The new manager wanted to concentrate on the essence of the brand.
Michel Nieto believes in the idea that Baume & Mercier primarily represents irreproachable quality while offered at quite moderate price range. Every timepiece reflects the creativity and originality of its styling. Today the brand represents the studio design of luxury watch-making.
Among Baume & Merciers models that marked the brands history there is such a masterpiece as the Marquise launched in 1950, which set the trend for slave bracelet watches; the Galaxie, an asymmetrical watch developed in 1973.
Michel Nieto managed to bring out more than 400 old models that featured Baume & Merciers priceless heritage.
The Classima Executives collection represents a prominent example of the re-evaluation of timepieces undertaken by the brands watchmakers under the direction of Michel Nieto. The Classima watch has been featured in the brands catalogues for over 20 years, but it was presented just in a regular size in gold with a leather bracelet. The brands designers renovated and modernized the timepieces look, enlarged it to an XL made in steel. It gave the watch the new start. At present, the Classima watch is greatly appreciated as a classic, fine and refined, yet trendy timepiece, reflecting a timeless idea. You will find this watch with a quartz movement that adds to its great elegance, or a double time zone automatic caliber.
The well-known Riviera watch is one more exclamatory discovered in Baume & Mercier's valuable in the past. In 1973 the Riviera revolutionised the aesthetic watch-making characteristics by being equipped with a dodecagonal case. 12 sides for twelve hours, or the geometric expression of a clever dose of innovation, classicism and creativity. Today a highly contemporary design that highlights the pure lines of this legendary watch, indissociable from Baume & Mercier's history. The timepiece was exposed to a dye-in-the-wood facelift, especially on the dial. The basic style of the watch was maintained, while its refreshed design satisfy modern and contemporary needs.
There are links of stores fulfill your dream of offering full line of this brand, these replica Baume & Mercier watches are crafted in details and supplied with low price.

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