jingxing64
helikopter
Dołączył: 04 Sty 2011
Posty: 664
Przeczytał: 0 tematów
Ostrzeżeń: 0/10 Skąd: England
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Wysłany: Wto 22:29, 08 Mar 2011 Temat postu: canada goose UK shunning celebrity_7925 |
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Leisa Barnett
dodging celebrity
Fashion is a variety of pulchritude,[link widoczny dla zalogowanych], let us wish that
WITH Roberto Cavalli busily sketching for H&M and Beth Ditto reportedly eyeing a design deal with New Look, Spanish form gigantic Zara has made its situation on celebrity collaborations remove. "Celebrities may work for other brands, but no for us," one of the label's executives - himself shunning publicity along refusing to be appointed - tells Reuters. "It's always about speed." Zara prides itself above rotating nigh the looks straight from the catwalk with high quality charts namely require no gimmicks to sell. Amancio Ortega,[link widoczny dla zalogowanych], the 71-year-old head of Zara's parent corporation Inditex, eschews online sales for well as celebrity tie-ins - though analysts foresee that his youngest daughter Marta, who,[link widoczny dla zalogowanych], at 23,[link widoczny dla zalogowanych], will start work by Inditex this year, may quake entities up. "Zara is right to stay away from celebrities," says New York trendspotter Marian Salzman,[link widoczny dla zalogowanych], of the JWT advertising agency. "It doesn't average it's forever working to be that way. At some point,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], they may must commission stars whether that's what the purchasers absence." (July 4 2007, AM)
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