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 Wysłany: Pią 0:52, 20 Maj 2011 Temat postu: K-Swiss-The Classic Story |
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K-Swiss-The Classic Story
Two brothers,[link widoczny dla zalogowanych], Art and Earnest Brunner moved from Switzerland to California where they become avid tennis players. They founded the k swiss basketball shoes company to provide tennis players with stylish footwear designed to give them the moveability,[link widoczny dla zalogowanych],support and comfort to perform their best on court,[link widoczny dla zalogowanych], without compromising the durability thereof.
The first leather k swiss basketball shoes, entirely white in color,[link widoczny dla zalogowanych],k swiss basketball shoes called "the Classic"was introduced to the world at the 1966 Wimbledon championship. The brothers used only the best quality materials they could purchase, the leather came from Argentina's top tannaries,[link widoczny dla zalogowanych], the shoelace "D-rings" wereimported from Germany and the herringbome outersole came from Pirelli,[link widoczny dla zalogowanych], Italy,[link widoczny dla zalogowanych], for surely if Pirelli could manufacture vehicle tyres with enought traction, manufacturing a sneaker-sole would be a breeze.
They used a unique three piece design for the Classic' upper, one piece of leather for each side of the foot and the third being the tongue narrowing into the front sole,[link widoczny dla zalogowanych],the idea was to reduced seam-abrasion. The five side-strips housing the "shoelace D-rings",[link widoczny dla zalogowanych], added to strengthen the shoe and house the D rings, resulted in a nice tight fit.Bar the k swiss basketball shoes logo imprinted unto the back of the sole,[link widoczny dla zalogowanych], the shoe was void of any other markings.
k swiss basketball shoes also offered to re-sole the shoes once the bottom had worn out. The Classic become a favorite not only amongst tennis players of the era but most people livingand touring the West Coast,[link widoczny dla zalogowanych], like for instance during the 1970s the Japanese immigrants and tourist created a cult-like status for thek swiss basketball shoes back in Japan.
Although the Classic is not used on court anymore, it is still a very in demand sneaker for all other occations. During the 1970s and early 1980s the k swiss basketball shoes company
flourished without the need to run any advertising campaigns,[link widoczny dla zalogowanych], as the shoe's reputation for excellance and performance,[link widoczny dla zalogowanych], was promoted by the wearers themselves.
As the athletec industry trends changed, with the advertising and colorful gear companies like Adidas,[link widoczny dla zalogowanych], Nike and Reebok introduced,[link widoczny dla zalogowanych], K Swiss's sales dropped markedly.
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