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 Wysłany: Czw 9:24, 17 Mar 2011 Temat postu: Kellogg's Pays Up for False Claims on Rice Krispie |
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Kellogg's Pays Up for False Claims on Rice Krispies - Slashfood
Photo: Ben+Sam, FlickrRemember those Rice Krispies cereal boxes from 2009 that claimed the "Snap, Crackle,[link widoczny dla zalogowanych], Pop" breakfast would "support your child's immunity?" This was right around the time parents were vaccine-crazy over the bird flu? As you might have guessed, that claim wasn't true. Neither was the company's claim that their Frosted Mini Wheats were "clinically shown to improve children's attentiveness by nearly 20%." And for that, Kellogg's is paying.Last week, the Federal Trade Commission (FTC) -- which regulates U.S. advertising -- announced a class-action settlement brought to the century-old,[link widoczny dla zalogowanych], $13 billion company in the U.S. District Court of California, thanks to the laws of advertising that ban misleading and inaccurate marketing claims (or what we like to call the "That just ain't right!" ruling).For the Mini-Wheats case, settled in November of last year, Kellogg's agreed to $10.5 million. According to Food Business News, "class members received $2.75 million and $5.5 million was given to charities." For the Krispies Immunity boxes, Kellogg's will pay you, the customer,[link widoczny dla zalogowanych], between $5 and $15 for any you bought while they were on the shelf from June 1, 2009 to March 1, 2010, which accounts for $2.5 million. The company is also charged to destroy these boxes and donate $2.5 million worth of products and brand cereals to charity.Share TweetWe hear ya, Kellogg's; sometimes fiction reads better than fact, but the front of the box has to agree with the nutrition facts on the back.Become a fan of Slashfood on Facebook and follow us Twitter.#postcontentcontainer #fivemin-widget-blogsmith-0{width:590px;height:453px;background:black url(http://pthumbnails.5min.com/4682349/234117440_3_590_453.jpg) no-repeat center center;}
The exclusionThe head teacher wrote to the parents of R and F telling them that neither R nor F could come back to school, but that they would be given help in completing their course at home. He should, of course, have told the parents immediately, ideally by telephone followed by a letter, of their right to make representations to the governing body.
[link widoczny dla zalogowanych]
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