royal00z
motocykl
Dołączył: 19 Paź 2010
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Skąd: England
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 Wysłany: Sob 4:50, 30 Paź 2010 Temat postu: Clothing Direct Mail Sales Letters Flow Better Wit |
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Use subheads to help skimming readers
Baseball is a bat and ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety foot square, or diamond. Players on one team the batting team take turns hitting against the pitcher of the other team the fielding team, which tries to stop them from scoring runs by getting hitters out in any of several ways. A subscriber to my newsletter asks: "Got any good pointers on
writing great sub-heads? Yes, I do. Here they are.
© 2005 Sharpe Copy Inc. You may reprint this article
online and in print provided the links remain live and the
content remains unaltered (including the "About the author"
message) A game is played between two teams, each composed of nine players, that take turns playing offense and defense. A pair of turns, one at bat and one in the field,[link widoczny dla zalogowanych], by each team constitutes an inning. A game consists of nine innings. One team customarily the visiting team bats in the top,[link widoczny dla zalogowanych], or first half,[link widoczny dla zalogowanych], of every inning. The other team customarily the home team bats in the bottom, or second half, of every inning. The goal of the game is to score more points than the other team. The players on the team at bat attempt to score runs by circling or completing a tour of the four bases set at the corners of the square shaped baseball diamond.
Readers like to skim. So use subheads to show readers what each
section of your direct mail piece discusses. Look at this
article, for example. A glance from top to bottom tells you this
article has four tips on writing effective subheads. You
discovered that by skimming. Subheads lead your readers point by
point through your sales pitch. This way, readers who only skim
your copy still learn,[link widoczny dla zalogowanych], in outline form, what you are selling.
Use subheads to break up large blocks of text
Use subheads to draw attention to your copy
Why do we use subheads anyway? Because you can't just cover the
important points in your copy. You've got to highlight key
points using graphic devices, such as bold type, italics,[link widoczny dla zalogowanych],
underlining,[link widoczny dla zalogowanych], bullets and subheads. If a key point is your
guarantee, then put the word "guarantee" in one of your
subheads. If your copy says somewhere that subheads help
skimming readers,[link widoczny dla zalogowanych], then put that vital point in a subhead, like
this:
Page after page of uninterrupted type is monotonous to look at
(unless you are reading a novel). But if you break up your copy
with a subhead here and there, you show your readers that there
is some respite along the way. Subheads make your copy more
inviting to read.
Please read related articles:
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