Frederique Constants Beautiful Junior Watch Line

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As a famous watch maker, Frederique Constant is remembered by most of people for its production of excellent watches both for men and women. While the brand?has made a great progress in the production of watches for men and women,[link widoczny dla zalogowanych], it finds that there is a blank in the market-parents always have few selections in the market for choosing a beautiful watch for their teenagers and it determinds to seize this opportunity. Well, It has released a new junior line and a mini-website to occupy the market of entry-level luxurious timepieces for boys
Actually, there are many people who can afford expensive luxury watches want to get handsome watches for their boys. For them, price is not the big problem, but the volume of choices. They want their boys,[link widoczny dla zalogowanych], like them, have interest, passion and good taste in timepieces. And when it refers to develop interest in watches, mechanical watch models of Swiss origin of surely shine over cheaper quartz-powered watches pale. Additionally, in western world,[link widoczny dla zalogowanych], there is a tradition that watches and enthusiasm to watches pass from father to son. Thereby, Frederique Constant, according to the official statements, will begin to launch an advertising campaign with this theme.
However the novel Junior watches by Frederique Constant do not have very distinctive characters. Actually, Frederique Constant makes the packaging their biggest selling point. And the mini-website provides one-stop-shop for those pieces. And boys can easily navigate the site and choose their loved model by using the selector.
The symbolic model in this line has three complicated varieties containing a three-hand with date, chronograph, and day-date model. And this watch line will have quartz models soon following the present automatic mechanical versions. The models, sized at 38mm,[link widoczny dla zalogowanych], are made from stainless steel with black or silver dials, and sapphire crystal faces. They are equipped with leather straps of several color options or stainless steel bracelets. Boys can custom unique engravings on the case back through the site. And the case back also is crafted with sapphire crystal version that provides a view into the movement.
Frederique Constant is smart watch making company that can feel the market blank and take quick action to fill it. While I hold my opinion on the uniqueness of the junior timepieces, I like their packaging. And personally I think this line presents a much easier solution for those people who want to find beautiful timepiece of reasonable priced tag for their boys. The price for this watch line is around 550 euros. Undoubtedly, the marketing strategy of Frederique Constant is really a brilliant idea to expand its business in the teenager consumer group. And the new beautiful watch can surely be very popular among those junior watch lovers.

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