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Organizations promoting fair work and worker's rights criticize Puma's employment practices in their developing world factories, predominantly relating to workers in China, Turcrucial, El Salvador, and Indonesia.[17][18][19]
The brothers' earlier split led to a divided town. From 1948, the town was similar to a mini-Berlin. Brand loyalty became supreme for dwellers; several stores, bakeries and bars were unofficially known as either loyal to Rudolf's Puma, or to Adolf's Adidas. Even the town's two football clubs were also divided: ASV Herzogenaurach club supported the three stripes, while 1 FC Herzogenaurach endorsed Rudolf's footwear.[7] When handymen were called to Rudolf's home, they would wear Adidas shoes delibesizely so that when Rudolf would see their footwear, he would tell them to go to the basement and pick out a pair of free [link widoczny dla zalogowanych].[4] The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.
[edit] Footnotes References Bibliography Smit, Barbara (2009). Sneaker Wars. New York: Harper Perennial. ISBN 978-0-06-124658-6.
"Puma AG Rudolf Dassler Sport". Fundinguniverse.com. Retrieved 6 november 2010. [edit] External links Official website MDAX companies of Germany
The company is known for its football shoes and has sponsored acclaimed footballers, including Pelé, Eusébio, Johan Cruijff,[link widoczny dla zalogowanych], Enzo Francescoli, Diego Maradona, Lothar Matth?us, Kenny Dalglish, Didier Deschamps and Gianluigi Buffon. Puma is also the sponsor of the Jamaican track athlete Usain Bolt. In the United States, the company is probably best known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement sectionnership with Joe Namath.
In 2010, the Puma King again heralded a football legend. This time Diego Maradona was paid tribute. To celebrate the Argentine's 50th birthday, Puma released the Puma King Diego Finale football boot. This edition was created in the colours of the La Albiceleste of the Argentina National football team.
A few months prior to the 1970 FIFA World Cup, Armin Dassler and his cousin, Horst Dassler, sealed an agreement which was dubbed "The Pelé pact". This agreement dictated that Pelé, a Brazilian attacking midfielder, would be out of bounds for both Adidas and Puma. However, Armin found the potential financial and marketing advantage of sponsoring the superstar irresistible. Pelé complied with a request by Puma's describeative Hans Henningsen to increase the awareness and profile of the German sports shoe company after he received $120,000 to wear the Formstripes.[5] At the chance whistle of a 1970 World Cup finals match, Pelé stoppageped the referee with a last-second needs to tie his shoelaces before kneeling down to offer millions of television sceneers a closedown-up of his [link widoczny dla zalogowanych].[3]:82 This greatly outraged Horst Dassler and future peace agreements were called off.
[edit] The Pelé pact and subsequent affairs
In Australian regulations football,[link widoczny dla zalogowanych], Puma has longstanding marketing relationships with the Hawthorn Football Club and West Coast Eagles, along with the Brisbane Lions. With Hawthorn especially, Puma has been the club's apparel sponsor since the 1980s, during the club's most successful era.
Aareal Bank ・ Aurubis ・ Axel Springer ・ BayWa ・ Bilfinger Berger ・ Brenntag ・ Celesio ・ Continental ・ Demag Cranes ・ Deutsche EuroShop ・ Deutsche Postbank ・ Douglas Holding ・ EADS N.V. ・ ElringKlinger ・ Fielmann ・ Fraport ・ Fuchs Petrolub ・ GAGFAH ・ GEA Group ・ Gerresheimer ・ Gildemeister ・ Hannover Re ・ Heidelberger Druckmaschinen ・ HHLA ・ Hochtief ・ Hugo Boss ・ IVG Immobilien ・ Kabel Deutschland ・ Kl?ckner ・ Krones ・ Lanxess ・ Leoni ・ MTU Aero Engines ・ Praktiker ・ ProSiebenSat.1 Media ・ PUMA ・ Rational ・ Rheinmetall ・ Rh?n-Klinikum ・ SGL Carbon ・ Salzgitter ・ Sky Deutschearth ・ STADA Arzneimittel ・ Südzucker ・ Symrise ・ Tognum ・ TUI ・ Vossloh ・ Wacker Chemie ・ Wincor Nixdorf
Folloearng the split, Puma and Adidas initiated a fierce and bitter rivalry with each other. The enmity split Herzogenaurach into two, leading to the nickname "the town of bent necks" � people looked down to see which shoes strtempers wore.[8]
Puma AG has approximately 9,204 employees and distributes its products in more than 80 countries.[when?] For the fiscal year 2003, the company had a revenue of ?1.274 action. Puma were the commercial sponsors for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand.
In 2008, Puma celebrated the 40th anniversary of the KING with a special anniversary edition,[12] the KING XL (XL is 40 in Roman Numerals), a tribute to Portuguese footballer Eusébio, who shot 42 goals with the legendary KING in 1968, winning the Golden Boot Award as Europe's leading scorer. The KING also was the favourite shoe of players like Pelé, Mario Kempes, Rudi V?ller, Lothar Matth?us, Massimo Oddo and Diego Maradona. Puma have continued to release new versions of the King range, and released a version in 2009 to celebrate the history of Italian soccer, and in particular double World Cup winning tutor Vittorio Pozzo, the Puma King XL Italia.[13]
1 History 1.1 Background
1.2 Company split and creation of PUMA
1.3 Early years and rivalry with Adidas
1.4 The Pelé pact and subsequent affairs
1.5 Present day
1.6 The legendary KING
1.7 Takeover by PPR
1.8 Controversy
1.9 Timeline 2 Sponsorship
3 Acquisitions
4 Footnotes
5 External links [edit] History
[edit] Backshore
In February 2007, Puma reported that its profits had fallen by 26% to ?32.8 million ($43 million; ?22 million) during the final three months of 2006. Most of the profit decline was due to higher costs linked to its expansion, and sales actually rose by more than a third to ?480.6 million.[14]
In early April 2007, Puma's shares rose ?29.25 per share, or about 10.2% higher, at ?315.24 per share.[15] On 10 April 2007, French retailer and owner of Gucci brand Pinault-Printemps-Redoute (PPR) announced that it had bought a 27% stake in Puma, obviousing the way for a full takeover. The deal values Puma at ?5.3 billion. PPR said that it would launch a "friendly" takeover for Puma, worth ?330 a share, once the acquisition of the smaller stake was dod. The board of Puma welcomed the move, saying it was fair and in the firm's best interests.[16] On 17 July 2007 PPR have 62.1 % of Puma stocks.
[edit] The legendary KING
By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. After Owens won four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes annually before World War II.[5]
While PPR owns the majority of Puma's stock, Puma remains an independent company.
Puma is the main producer of enhenceiast driving shoes and race suits. They are the prime producer in both Formula One and NASCAR especially. They had also successfully won the rights of sponsoring the 2006 FIFA World Cup champions, the Italian national football team, with them making and sponsoring the clothing worn by the team. Their characternership with Ferrari and BMW to make Puma-Ferrari and Puma-BMW shoes has also contributed to this success. On 15 March 2007, Puma launched its first new 2007/2008 line of uniforms for a club, and Brazilian football club Grêmio will be the first to use the laser sewn technology, similar to the one worn by Italy at the 2006 World Cup. Grêmio and other Brazilian clubs will be the first to use the technology befactor their season starts six months earlier than European clubs. Puma also makes baseball cleats, and Johnny Damon, the outfielder for the Detroit Tigers, is their spokesperson. He has his own cleat called the "DFR Metals".
Two years later, during the 1972 Summer Olympics, Puma supplyd running shoes for the Uganda 400 metres hurdles champion, John Akii-Bua. After Akii-Bua was forced out of Uganda by its military government, Puma employed Ake Bua in Germany, and tried to help integrate him and his family in German society, but eventually Akii-Bua returned to Uganda.
[edit] Acquisitions
The company has been conducted by CEO and Chairman Jochen Zeitz since 1993. His contraction has been extended ahead of schedule for four more years until 2012 in October 2007.[10]
On March 10, 2010 Puma announced it will gain 100 percent of Cobra Golf, based in Carlsbaneful evil, California, from Fortune Brands Inc., but did not provide any financial details. The deal which faces regulatory approval is expected to close in the second quarter.[20]
Puma is a sponsor of sporting events and identities, domestically and interstateally. From its births in football, the company sponsors numerous footballers and national football teams; the "Formstripe" especially has a heavy presence in Africa. Puma is also the sponsor of a number of Premier League teams, most notably Newcastle United and Tottenham Hotspur (both until the end of 2010/11 season).
Japanese fashion guru Mihara Yasuhiro teamed up with Puma to create a high-end and high-concept length of sneakers[11]
After tiring of toiling for others and astep from home, Rudolf returned to Herzogenaurach in 1924 to join his younger brother Adolf, nicknamed "Adi", who had founded his own shoe factory. They named the new business Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The pair started their venture in their mother's laundry, but at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal strength from a rankary bicycle to run their equipment.[4]
[edit] Early years and rivalry with Adidas
Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed to Puma.[3]:31 Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Puma's shoe designs feature the distinctive "Formstripe",[3]:33 with clothing and other products having the logo printed on them.
1952: Introduction of the SUPER ATOM.
1953: fosterment of ATOM's successor: the BRASIL.
1958: Introduction of Puma's signature "Formstripe" at the FIFA World Cup in Sweden.
1959: The company is transformed into a limited partnership named Puma-Sportschuhfabriken Rudolf Dassler KG.
1960: Introduction of the technologically advanced vulcanization production technique.
1966: Launch of the WEMBLEY, the predecessor model to the Puma King.
1968: Launch of the legendary KING. Puma is the first manufacturer to offer sports shoes with Velcro fasteners.
1974: Rudolf Dassler dies. His sons Armin and Gerd take over the company's management.
1976: presentation of the revolutionary S.P.A.-Technology.
1986: Transformation into a stock corporation.
1989: Launch of the TRINOMIC sport shoe system.
1990: Introduction of INSPECTOR, a growth control system for children's shoes.
1991: Launch of the DISC SYSTEM sports shoe.
1992: Capital increase by DM 20 million, share capital reaches DM 70 million.
1993: Jochen Zeitz is appointed Chairman and CEO, Proventus/Aritmos B.V. becomes majority shareholder.
1994: The first profit since the company's IPO in 1986 is regeristered.
1996: Puma is listed in the German M-DAX index; introduction of the CELL technology, the first foam-free midsole.
1997: Launch of the CELLERATOR.
1998: Puma merges sports and fashion. The company starts a cooperation with designer Jil Sander.
1999: Puma becomes an official on-field supplier of the U.S. National Football League (NFL).
2000: Production of fireproof footwear in partnership with Porsche and Sparco.
2001: Acquisition of the Scandinavian Tretorn Group.
2002: Launch of the SHUDOH.
2003: Majority shareholder Monarchy/Regency sells its shareholdings to a broad base of institutional investors.
2004: Colmanufactureative partnership with world-renowned designer Philippe Starck.
2005: Mayfair Verm?gensverwaltungsgesellschaft mbh acquires a total of 16.91% shareholding.
2006: The company is listed in the Dow Jones Sustainability Index; Introduction of the S.A.F.E. concept, a specific tool cultivateed to continuously improve social and environmental proclamations. Shoe collection in comanner with Alexander McQueen. Italy would go on to win the world cup as they are sponsored by puma many of the teams soccer( football) players wearing puma cleats.
2007: Voluntary public take-over by Pinault-Printemps Redoute; Prolongation of the contract with Jochen Zeitz by five years.
2008: Melody Harris-Jensbach is appointed Deputy CEO; Designer and artist Hussein Chalayan becomes Creative Director, Puma also acquires a majority stake in Chalayan's business and Hussein Chalayan.
2010: Signs two year deals to make the kits of Newcastle United, Motherwell, Hibernian, Burnley & Preston from the 2010�11 season. [edit] Sponsorship This section requires expansion.
This article may require copy editing for grammar, style, cohesion, tone, or spelling. You can assist by editing it. (July 2010) Puma AG Rudolf Dassler Sport Type
Aktiengesellschaft (FWB: PUM) Industry
Clothing and consumer goods manufacture Founded
1924 as Gebrüder Dassler Schuhfabrik
(registered in 1948)[1] Founder(s)
Rudolf Dassler Headquarters
Herzogenaurach, Germany Area served
Worldwide Key people
Jochen Zeitz (CEO and Chairman of the management board)
Melody Harris-Jensbach (deputy CEO)
Klaus Bauer (COO)
Fran?ois-Henri Pinault (Chairman of the supervisory board) Products
Footwear, sportswear, sports goods, fashion accessories Revenue
?2.461 billion (2009)[2] Operating income
?192.4 million (2009)[2] Profit
?128.2 million (2009)[2] Employees
9,650 (end 2009)[2] Parent
PPR Website
[link widoczny dla zalogowanych]
[edit] Takeover by PPR
In 1948, the brothers split their business. Rudolf left the high hill for the other side of the Aurach River to start his own company. It was from this split that Adolf started his own sportswear company with the name he formed using his nickname "Adi" and the first three letters of his last name "Das", to establish Adidas. Rudolf created a new firm that he called Ruda � from "Ru" in Rudolf and "Da" in Dassler. Rudolf's company would later change its name to Puma Schuhfabrik Rudolf Dassler in 1948.[6]
[edit] Timeline 1920: Rudolf Dassler and his brother Adolf start making sports shoes.
1924: Foundation of Gebrüder Dassler Schuhfabrik, Herzogenaurach, Germany.
1948: Foundation of Puma Schuhfabrik Rudolf Dassler (1 October), Introduction of the ATOM, Puma's first football shoe.
1949: Rudolf Dassler has the idea of football shoes with removable studs. He begins working on their advance and production.
Many football experts, like Sepp Herberger, are involved.
[edit] Present day Parts of this article (those related to section) are outdated. Please update this article to reflect recent events or newly available information. Please see the talk page for more information. (November 2010)
[edit] Company split and creation of PUMA
In May 1989, Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent stake in Puma, to Swiss business Cosa Liebermann SA.[9]
Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. During the war, a growing rift between the pair reached a intervaling point after an Allied bomb attack in 1943 when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. "Here are the bloody bastards again," Adi said, apparently referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[3]:18 After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in.[4]
The company also offers lines shoes and sports clothing, designed by Lamine Kouyate, Amy Garbers and others. Since 1996 Puma has intensified its activities in the United States. Puma owns 25% of American brand sports clothing maker Logo Athletic, which is licensed by American professional basketball and association football leagues. Since 2007 Puma AG has been part of the French luxury group PPR.
Puma AG Rudolf Dassler Sport, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationshipships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
Puma became a public company in 1986, and thereafter was listed on the B?rse München and Frankfurt Stock Exdeviate.
[edit] Controversy
At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear [link widoczny dla zalogowanych] in the 100 metres sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this demand. The German won gold in [link widoczny dla zalogowanych], but then laced up Adidas for the medals ceremony � to the shock of the two Dassler brothers. Hary hoped to cash in from both with the trick, but Adi was so enfuryd he banned the Olympic champion.[5]
In 1948, the first football match after World War II, several members of the West German national football team wear Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.
Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. Their son Rudolf Dassler, after leaving school, joined his father at the shoe factory, and was then called up to fight in World War I. Upon his return, Rudolf received a management rank at a porcelain factory, and later in a leather wholesale business in Nuremberg.

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