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 Wysłany: Pią 7:29, 13 Maj 2011 Temat postu: The history of New Balance |
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The history of New Balance,[link widoczny dla zalogowanych]
New Balance Athletic Shoe,[link widoczny dla zalogowanych], Inc. ,[link widoczny dla zalogowanych], best known as simply New Balance,[link widoczny dla zalogowanych], is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns,[link widoczny dla zalogowanych], it has nevertheless grown to be one of the largest makers of sports footwear in the world.
New Balance is notable in that it has continued to maintain a manufacturing presence in the United States as well as in the United Kingdom for the European market—in contrast to its competitors in the same market space,[link widoczny dla zalogowanych], such as Nike and Adidas,[link widoczny dla zalogowanych], who design products in the US and Europe,[link widoczny dla zalogowanych], but purchase the majority of their Footwear and Apparel from manufacturers in China,[link widoczny dla zalogowanych], Vietnam,[link widoczny dla zalogowanych], and other developing nations. The result of this corporate decision is that the shoes tend to be more expensive than New Balance's competitors. To offset this pricing discrepancy,[link widoczny dla zalogowanych], New Balance differentiates their products with technical innovations ,[link widoczny dla zalogowanych], such as a blend of gel inserts,[link widoczny dla zalogowanych], heel counters,[link widoczny dla zalogowanych], and a greater selection of sizes,[link widoczny dla zalogowanych], particularly for very narrow and/or very wide widths.
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