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Dołączył: 23 Gru 2010
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 Wysłany: Czw 5:39, 06 Sty 2011 Temat postu: Air Jordan shoes and urged him to give Nike a chan |
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Early in 1984, Nike was a struggling shoe company. The running shoe phenomenon that has fueled their sales in previous years was slowly dying and they needed a way to revitalize and reinvent themselves in order to appeal to another segment of the market. At the same time, rookie player Michael Jordan was already endorsing several products, but Nike hoped that his appeal would generate sales. Jordan, though, had other ideas. He had always preferred Adidas or the Converse shoes endorsed by North Carolina Coach,[link widoczny dla zalogowanych], Dean Smith, and hoped to sign on with either company. Converse, with Larry Bird and Magic Johnson on board as spokesmen,[link widoczny dla zalogowanych], were not interested in offering a better deal than Nike, and Adidas wasn't interested at all at the time; perhaps due to Kathe Dassler's death the same year. While Jordan, himself, did not initially see the significance of Nike's offer, his agent, David Falk, saw a golden opportunity in Nike's offer to create a new line of shoes called "Air Jordans." and urged him to give Nike a chance.
At that time, there was not a tremendous impact from a shoe endorsement,[link widoczny dla zalogowanych], and few companies were willing to risk so much of their marketing budget to bet on one athlete to promote their products. An athlete as paid for wearing the products but little else resulted from an endorsement. It's possible that Jordan's reluctant attitude stemmed from this fact as much as his allegiance to Converse and Adidas products.
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