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Understanding How Hospitals Buy Medical Technology

 
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romantic7g6t
hulajnoga



Dołączył: 22 Kwi 2011
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Skąd: England

PostWysłany: Pią 5:29, 29 Kwi 2011    Temat postu: Understanding How Hospitals Buy Medical Technology

ern hospitals depend heavily on medical technology to diagnose, treat and discourage ailments. A typical mid-sized hospital has hundreds of items of medical equipment, from easy stethoscopes and blood oppression monitors to highly sophisticated MRI machines and straightforward accelerators. Hospitals are complex enterprises with all departments dedicated to technology planning, assessment, gain, maintenance, upgrade and replacement by the end of the product life wheel. They have elaborate systems, programs, policies, programs and protocols in place for purchasing new medical equipment.
To sell successfully to healthcare providers, marketing and bargains professionals have to be well versed in the purchasing processes that healthcare providers use. Medical device marketing is very differ from anyone other marketing. Typically, hospitals have a review process to qualitatively and quantitatively evaluate their medical technology needs. The review's scope depends on the cost of the technology, and may contain many divisions. For expensive equipment, the review maximum possible ambition be elaborate. For fewer expensive and disposable items, the review may simply appraise the department's present needs, and the intended purchase's operational and monetary impacts. In both case, a market examine and literature quest take place in a way, and this is supplemented with widespread data accumulation and analysis while needed. This is why pearly papers and case studies promulgated at medical apparatus contractors are very serviceable during the review process - the decision-makers look in every morsel of information they tin ascertain. Hence, white papers and case studies can significantly influence the decision-making process. A typical review process includes the emulating phases:
1. Strategic planning
2. Assessment
3. Acquisition
4. Utilization
5. Repair and maintenance
6. Replacement and disposal
The process starts with strategic planning. In this top-level period, the pertinent stakeholders Directors, Professors, Managers, Doctors, Engineers, Purchasing, etc.) review opener issues, success ingredients and resource delivery, and ascribe responsibilities for sustained promotion in scientific extravaganza. They nail the services their facility provides, and the technologies that would complement their existing services. The typical questions to response are: Where are we? Where do we absence to be? How are we working to obtain there?
Because medical technology greatly impacts the cost and building of healthcare delivery, hospitals include technology assessment in their planning process, which typically includes cost-benefit and cost-effectiveness analyses.
Cost-benefit analysis calculates the costs of application the technology and compares them to the benefits resulting from its applying. It provides criteria above which to base decisions of if to accept or discard a proposed device. The device is adopted whether its benefits surpass its costs. However, 1 constraint of this analysis is that it expresses always benefits, including therapeutic effects, in financial terms. Hence,[link widoczny dla zalogowanych], hospitals also behave cost-effectiveness analyses to quantify medical effects in terms of diluted patient hospital stays, and contrast these to the costs of the technology's implementation. Although ahead of glance the chosen technology may appear to have restricted shock on other facility operations,[link widoczny dla zalogowanych], stakeholders too analyze the likely effect of the new equipment on existing services.
Other appearances of cost-effectiveness thinking include assessment of long-term replacement strategies and identification of emerging technologies. Since medical devices have finite longevity, hospitals have replacement maneuvers to minimize the effects of unforeseen capital replacement. By identifying emerging technologies that appropriate into the projected plans of the hospital's service space, the hospital tries apt shirk investing in almost obsolete technologies.
Purchase of a new technology is just


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