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 Wysłany: Sob 15:46, 19 Mar 2011 Temat postu: Camper Shoes Step Out Again With Casa Camper Hotel |
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Camper Shoes Step Out Again With Casa Camper Hotel Berlin
Anyone who has owned a pair of Camper shoes knows they are incredibly durable as well as comfortable. You can often spot people in retro pairs from years ago that are still holding up well. However, it is no mistake as the brand practically innovated the art of shoe making, setting up the first modern shoe factory on the Spanish island of Majorca in 1877. One hundred years on, its creator,[link widoczny dla zalogowanych], Antonio Fluxa's grandson, Lorenzo, developed the brand and the manufacturing technology behind it further.
Nowadays the brand is famous worldwide and has gained a reputation for quality. Their Mediterranean roots are still important to them however along with the development of the manufacturing process. This can be seen in the preview of their Spring/Summer collection for 2010, featuring a new shoe design consisting of recycled materials and an environmentally ethical production process.
But now it seems that Camper have decided to apply their principles for shoe making to hotel management. It appears to be quite a diversion, but it could have something to do with the expectations of good service and those of buying a good product; whichever you are dealing with people expect quality, value for money and comfort. Camper shoes have been very successful in providing this for years so why not within hospitality?
It has certainly worked for the first Casa Camper hotel in Barcelona. They opened in 2005 in a gothic building in the heart of the cultural quarter and its simple yet chic design; unlimited amount of free buffet food all day long and the recruitment of acclaimed chef Albert Raurich have helped to make it a leading boutique hotel in the city.
This is exactly the sort of outcome they are no doubt looking to achieve with their second hotel based in Berlin. Again, the location seems fundamental and this one is perfectly positioned in the historical quarter. There is also a buffet, on the rooftop this time, as well as another Asian themed yet tapas style Dos Palillos restaurant.
Camper's ambition and dedication to their vision must be admired. In an industry as competitive as hotel management, most new hotels only last a year or two. So it's an indication of their focus that five years on, Camper's first venture is leading the way. Hopefully Casa Camper Berlin will have just as much success for them.
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