ghd offers Rock star Bonos shape wife above one Ou

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In line with Edun's objectives, the pre-fall collection appropriate,[link widoczny dla zalogowanych], takes its inspiration from Africa and the easy manner it evokes of travellers on a journey via the Sahara Desert. In sand intonations, in a mix of cotton, hemp, denim and textile, the collection is available from Liberty, from ��44 - ��635.
The recent appointment of the Paris-based, Irish designer, Sharon Wauchob, for Edun's creative adviser,[link widoczny dla zalogowanych], is intended to further broaden the brand's fashion offering and to make more use of the African articulation. Wauchob, who has made several visits to Africa, will show her first Edun collection at the forthcoming New York Fashion Week in September - coincidentally too the first time Edun has ever staged a catwalk show. Included on the runway will be some of the Bidii School T-shirts. Out of Africa naturally!
Edun t-shirts available at [link widoczny dla zalogowanych]
To commemorate these projects, Edun has launched another T-shirt design championship with pupils from the Homeleigh School in East London, with entries currently on exhibit in Liberty to be refereed by the public. The conquering T-shirt design will go on sale at Liberty in November.

The donation of a 49% stake, by the elegance conglomerate, LVMH,[link widoczny dla zalogowanych], in May last year, has brought Edun into a world-renowned fashion home, in a situation to work for nice and to fulfill universal awareness on a scale never-before envisaged. "It's given us more brawn," says Ali.
"It's taken five years to get where we are, but now we have a mighty crew, creative vision and each year we quest to grow more in Africa and make more in Africa." Ali says. "There's a lot of complications, a lot of corruption. But we are establishing the elegant of Edun and little by mini we are getting there. This summer's collection case in point, has a lot of beading and leather details from Africa. When we started we were so naive; we thought we could do more. But we were on the road unattended. Now, with LVMH, it has given us more muscle. We can watch we will achieve our missions. To have anything made there would be a dream. It's not impossible, it is just going to take time".
Edun's latest collection, launched this week at the London ministry cache, Liberty, demonstrated just how far-reaching the all-embracing mission has convert and the breadth of the sustainable, community-based projects in Uganda, Tanzania, Tunisia and Kenya which have been initiated and which focus on the context, health care and schooling.
A second set of T-shirts represent the output from Edun's Grow To Sew organic farming project, built final year, in Northern Uganda, in association with the Wildlife Conservation Society, and 800 peasants,[link widoczny dla zalogowanych], supplanted by civilian war. "Here, Edun is involved in the most basic way, beginning with the growing of cotton. We vouched to buy the 1st year's production,[link widoczny dla zalogowanych], ample to make 70,000 T-shirts, and now we're in year 2, with 2,300 farmers, so we'll be proficient to use some cotton for Edun T-shirts and then sell the repose. 100% of the proceeds go to the Conservation Cotton Initiative (CCI) Uganda CCI."
Buy more Edun clothes from the Telegraph Fashion Shop
Ali Hewson, the co-founder of the eco fashion label, Edun - a for profit commerce with a social agenda - is a female on an 'Out of Africa' mission. She and her rock star husband, Bono, launched the men's and womenswear brand 5 years ago with a noteworthy agenda: commerce for help, the creation of jobs to soothe privation, to raise awareness of the possibilities in Africa, and to encourage the fashion community to do business there.

Bono's wife and co-founder of Edun, Ali Hewson, at the Bidii school in Nairobi, Kenya
Rock star Bonos fashion wife on an Out of Africa task - Telegraph
Fashion is a kind of pulchritude, let us hope that

Rock star Bono's fashion wife above an 'Out of Africa' mission
Ali Hewson, co-founder of Edun, launches collections at Liberty.
Ali visited the school in February and depicted for me the dreadful conditions. "The school is in Kibera, 1 of the worst slums in Nairobi, with over a million people alive in less than an square mile. The teachers do no obtain paid, and there are 90 children, 35 of whom are orphans, in one classroom. We were introduced to the school by Cristina Cisilino, the founder of MADE (the unique, FairTrade jewellery collection made in Nairobi),[link widoczny dla zalogowanych], who immediately has some of the Kibera people working for her. The proceeds from the marketing of the T-shirts will work behind apt the school. It's dissimilar access Edun tin get comprised; no just in manufacture, merely in creativity namely has a perpetual clash. We're intending to do more T-shirts with the children for next season."
Related treatises In pictures: Edun's t-shirt collections, accessible by LibertyDesign your own T-shirt with OxfamAli Hewson: ethics girl Stella McCartney perfume: command to block fire failsLVMH to take stake in Bono's ecological and ethical form brand Edun
The pre-fall collection on sale at Liberty, case in point, includes a capsule range of T-shirts charted by the kid of the Bidii School, in Nairobi,[link widoczny dla zalogowanych], Kenya. The designs include giraffes, zebras, village life, rastas, dancers,[link widoczny dla zalogowanych], flowers and market scenes and cost ��45 every.
BY Hilary Alexander |24 June 2010

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