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Wysłany: Wto 0:18, 15 Lut 2011 Temat postu: gucci stella's afterward plan_9841 |
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stella's next plan
Fashion namely a kind of charm, let us wish that
STELLA MCCARTNEY's H&M range did equitable what she wanted for the brand. "[It] was an discipline in branding," Marco Bizzarri, ceo of the company, told WWD. "There is such one awareness out there of Stella's appoint, but until now,[link widoczny dla zalogowanych], I don't know how many people could actually interlock Stella's appoint to a product. Plus it's no cozy to ascertain our products: We have three stand-alone stores and 200 wholesale accounts. We simply wanted a wider spectators to know the mark,[link widoczny dla zalogowanych], to interlock the name to Stella's devise and quality. At the very least, we've taught buyers – and piqued their curiosity – almost Stella's world. Those same women who bought from H&M may well wade into Stella's store seeing as the scent, a T-shirt, a couple of trousers or the Adidas trainers." Don't expect to look different collaboration with H&M though – since the next project is accessories. "We intend to show our premier accumulation of bags and shoes to the trade in January,[link widoczny dla zalogowanych]," worked above Bizzari. "Obviously,[link widoczny dla zalogowanych], by McCartney, we're no working with leather, and non-leather accessories is a entire alter business. It's a more tough an, for sure, yet we meditation we're in a solitary position, and we're ready to exploit our strengths." With Stella's bargains expected to grow in excess of £20 million for the financial annual ending January 31,[link widoczny dla zalogowanych], her parent enterprise [link widoczny dla zalogowanych] Group says she is going the right path about crashing a profit by the 2007 deadline. "Stella is indeed on the profitability alley,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]," mentioned James McArthur,[link widoczny dla zalogowanych], administrative vice premier of Gucci Group. "This corporation is operating on so many different levels. The world of Stella is catching shape." (November 21 2005, AM)
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