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 Wysłany: Czw 18:06, 24 Mar 2011 Temat postu: short sleeve t shirt The Future of new balance sho |
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The Future of new balance shoes
The running shoe revolution will be picking up speed in 2011. Based on the new models of new balance shoes companies showed off to retailers at this week’s Outdoor Retailer trade show in Salt Lake City, the barefoot/natural running category looks like it will continue to be white hot next spring. Although not every innovation is based on being lighter, more svelte and closer to the ground,[link widoczny dla zalogowanych], the new concepts are bound to have a lasting affect on how all running new balance shoes are designed.
The trade show was the first unveiling to the industry of New Balance’s much-anticipated Minimus line of new balance shoes. It includes three new balance shoes with a 4mm heel-to-toe drop, a lightweight road trainer, a trail shoe and an everyday wellness shoe. Although certainly minimalist by design,[link widoczny dla zalogowanych], the new balance shoes are uber-light. and made for neutral gaits, but each has much more underfoot cushioning and protection than the new balance shoes in the new balance shoesline and slightly more than New Balance’s 100 model and forthcoming 101 model. Like the FiveFingers, the new new balance shoes have a Vibram outsole. As with the 100 and 101, New Balance took design input from its ultrarunning champion Tony Krupicka,[link widoczny dla zalogowanych], who has been known to train barefoot and in new balance shoes that he’s personally modified to become more minimal. New Balance is already taking what it’s learned from the Minimus process and applying it to other new balance shoes, including the new 915 trail shoe and the brand new 890 road trainer.
Perhaps the best thing about new line is New Balance’s promise to put considerable time and resources into educating shops and consumers on how to transition to running with a more natural running gait. It’s working with Good Form Running, the educationally driven running mechanics program designed by Michigan-based running retailer Playmakers. Furthermore, New Balance has said it won’t initially sell the Minimus new balance shoes online so it can make sure that all customers receive point-of-sale advice about slowly transitioning to more minimal footwear.
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