Story of Rolex

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The rolex Company was founded by the German businessman Hans Wilsdorf, who registered the trademark Rolex in 1908. Nowadays,[link widoczny dla zalogowanych], the name Rolex has been well recognized all over the world. Wilsdorf was one of the first businessmen to recognize the potentials of wristwatches, which he made up his mind to make fashionable. From the later achievements he has made we can also see, he has great foresight.
Wilsdorf started the watch-making industry in his early twenties, more exactly at the age of 24. Ambitious and visionary, he set up his business in London.
At the very beginning, Wilsdorf & Davis concentrated on developing wristwatches, which rolex watches?at that time were not popular at all. Termed "wristlets" are worn almost exclusively by women, and those timepieces were viewed as merely a novelty, or a feminine accessory; men still wore pocket-watches. Besides the challenging of prevailing fashion, Wilsorf also faced the task of producing a timepiece which is sturdy and reliable. Because of wristwatches' relatively small size,compared with pocket-watches, people often viewed them with skepticism - could these small devices withstand the rigors of daily life?
Wilsdorf persisted with his vision despite these obstacles, contracting with a watchmaker based in Switzerland and sourcing low-cost watch movements in large quantities. After rigorous testing by watchmakers,[link widoczny dla zalogowanych], these wristwatches were offered for sale in Wilsdorf's London office and rapidly became an accepted fashion item. Silver and gold models with leather straps comprised the early range and by 1906, when the flexible bracelet was introduced, Wilsdorf & Davis had established itself as a leading British watchmaker.
Wilsdorf continued to improve on the Rolex brand， relentlessly building up the brand name by focusing on excellent craftsmanship. To ensure his watches' reliability, he required that all pieces be subjected to extreme tests,[link widoczny dla zalogowanych], including a variety of positions and exposure to low and high temperatures.
One of Rolex's most memorable models was the 1926 Rolex "Oyster", the first completely watertight watch. While hosting a dinner party, Wilsdorf found his strength tested while trying to open an oyster. He commented that he hoped his new watch design would be as resilient as the mollusk; thus the name was created. When introduced to the market, the Rolex Oysters were often displayed in the windows of jewellery shops, inside a water-filled fish tank.
Still in 1926, Rolex introduced a waterproof winding-mechanism, followed in 1931 by the introduction of a self-winding watch that ran on the dependence of the movement of the wearer's arm. In this new product, he increased convenience and eliminated the hazard of breakage by over-winding.
Even in today, Rolex continues to produce a wide range of high-quality watches, including watches for deep-sea diving. As the supreme status symbol, the Rolex brand is often counterfeited, but copies are definitely unable to duplicate the original craftsmanship and often break down easily.
Headquartered in Geneva, Switzerland,[link widoczny dla zalogowanych], Rolex now sells its products all around the world. What's more, it is also engaged in a variety of philanthropic activities.

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