Abercrombie France,_ of Supply Chain Strategic All

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Strategic Alliance of Supply Chain

Abstract: When companies face globalization, market competition environment, any business enterprise are not in all the world's most outstanding. If all the business to bear by the enterprise itself, it is bound to all relevant areas of the face of competitors. Only in conjunction with other upstream and downstream enterprises, establish a close business relationship,[link widoczny dla zalogowanych], the economic interests of the related supply chain strategic alliances, complementary advantages, collaborative management, to adapt to the social production of the competitive environment, better use the resources of other parties to achieve resources to maximize the integration and is the most efficient use of common and enhance market competitiveness. This paper mainly on the concept of supply chain strategic alliances, the role and implementation of supply chain enterprises should pay attention to the problem of strategic alliances are described. Keywords: supply chain; strategic alliances; partnership Abstract: When the globalization of large enterprises are facing competition in the market environment, any enterprise can not in all business is the most outstanding. If all operations by the enterprises themselves to bear, it is bound to face all the relevant field of competitors. Only the other on the lower reaches of enterprises, establishment of a close business relationship, the economic benefits related to the supply chain strategic alliances, complementary advantages , coordinated operation, to adapt to the community of large-scale production of the competitive environment, the other side to make better use of resources, and resources maximize the integration and was the most effective use and common strengthening market competitiveness. In this paper, the supply chain concept of strategic alliance, the role of enterprises and supply chain strategic alliance should pay attention to the problems described. Key words: supply chain; strategic alliance; partnership 1 Supply Chain Strategic Alliance Introduction supply chain strategic alliance is a supply chain with the formation of partnerships between enterprises, their resources, capabilities and core competencies can be used together to gain business in the design, manufacture , products or services on the common interest. Therefore, the formation of strategic alliances supply chain is supply chain strategic partnership (Supply Chain Strategic Partnership), based on each member of the companies in their respective areas of strength for the Union to contribute their core competencies, together with each other advantages complementary risk-sharing and benefit-sharing. It should be noted that the supply chain, strategic alliances and supply chain are two different concepts, supply chain strategic alliance is a business relationship between the state, and the supply chain is a supply chain node enterprises provided their behavior is adopt a form of organization. Supply Chain Strategic Alliance embodies a core competence-based strategic resource integration ideas. In the era of globalization, work independently is no longer a symbol of strength. On the one hand, each firm can not ignore the strategic alliance, or else risk being eliminated in the competition at risk. On the other hand, those who actively seek partners to broaden the business scope of business can better expand the customer base, finding new channels of cooperation from other companies benefit from the advantages and make full use of the partner brands. As a result, the value of every link in the chain, respectively, by the most efficient partner to complete, you can achieve all aspects of the value chain, the largest value-added contribution. Accordingly, each node in the value chain to achieve the maximum business value but also to achieve 2 implementation of supply chain role of strategic alliances supply chain alliance cooperation as a new business model, breaking the existing value chain structure. Supply chain strategic alliance formation, reducing the total supply chain costs, reduce supply chain inventory levels, and enhance information sharing, improved communication between each other to maintain the strategic partnership between the consistency of operations and enhance core competitiveness of enterprises force, resulting in a greater competitive advantage,[link widoczny dla zalogowanych], in order to achieve supply chain node, the financial position,[link widoczny dla zalogowanych], quality, production,[link widoczny dla zalogowanych], delivery,[link widoczny dla zalogowanych], customer satisfaction and performance to improve and enhance a very important role. (1) to achieve more quickly and effectively respond to the market, this is the role of supply chain, the most important strategic alliance reflected. Both the supply chain, or strategic alliance, the existence of various cooperative organizations, with the ultimate goal is to respond to rapidly changing market environment. Supply Chain Strategic Alliance is no exception, through the establishment of strategic alliances, supply chain partnerships between enterprises, greatly enhanced the formation of a more unified whole. The so-called fleeting business opportunities for enterprises, once the discovery of new market opportunities, it faces the biggest challenge is the ability to solve customers quickly design a personalized program requirements, but this is often not the ability of individual enterprises can be completed. In this case, the enterprises to find companies with complementary capabilities in this business, formed an alliance with them, side is the best policy. This can make full use of existing external resources to achieve fast, low-cost access to necessary resources and capabilities. Parallel coordination of various enterprises, can greatly shorten the product development cycle, you can quickly and timely response to market demand. Moreover, to provide customers with the

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