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One can never rely on a software for writing a good blog. A lot of hard work and focus is necessary to build a better blog. The first thing to aim should be the content of the blog. TekBlogger discusses two different styles of blogging in the article 'General vs. Technical blogging' where stress is laid on the style of writing that must be followed depending on the nature of a blog. The content should be rich and original. Doing a lot of research before writing a post always helps produce the best content.
Unclear objectives are the second reason why most bloggers fail in writing a good blog . Many bloggers fail because they begin with their blog and set standards
The internet is seeing an increase in the number of people trying to make some money by writing a blog. Writing a good blog can sometimes be misinterpreted as 'persuasive essay writing', but in reality, it is a much more difficult task. There are hundreds and thousands of tips for writing a good blog available on the internet but not many of them are helpful to bloggers who have just started blogging.
Leaving comments on other blogs, submitting the blog to various weblog directories, direct communication with other bloggers with blogs in similar niche, guest posting, are only few of the things that a blogger can do to make a blog 'known' amongst other blogs.
The second most important thing to have after a quality post is 'readers'. Finding readers is the most difficult task a blogger can ever face. Writing quality content is the most important step in finding readers because most readers will not wait to read a post if they find it sub standard.
Developing a Blog Strategy
The biggest reason why bloggers fail is because they expect too much out of their blogs without developing a blog strategy. Most bloggers write blogs for monetary gains without developing a blog strategy.
Other than the above mentioned points [link widoczny dla zalogowanych], posting regularly, use of social media, an appealing layout, link exchanges, burning feeds for blogs [link widoczny dla zalogowanych], using keyword research tools, pinging the directories and search engines every time a new post is published, are other effective tools that must be used in developing a blog strategy.
Building a community and connecting with other bloggers also helps a lot, but unfortunately, this part is missed by most bloggers. Making a personality of a blog in social media is as important as building a brand name for a product that one wishes to sell out in the market.
Blogging is not just writing out what you like, but is about gaining readers to your posts. A blog without readers is as good as a personal diary which suits but only the owner's interests. It becomes essential to have a good blog strategy which plays an essential role in the internet business marketing of the blog.
Not Developing a Blog Strategy Results in Failure of Blogs
Another thing to do, is to increase the visibility of the blog in search engines. Most people on the internet use search engines to solve a query and hence the post should be optimized to gain search engine traffic. An article by Susan Gunelius [link widoczny dla zalogowanych], published in About.com, titled, '15 tips to increase blog traffic', discusses various effective means of increasing your blog traffic.
Read on
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In it's early phases, blogging was a medium of communication and connections bloggers connected through their blogs and communicated ideas but today, the trend has changed to 'blogging for profit' which cannot be achieved without developing a blog strategy. The primary goal of a blog should be 'promoting an idea' and making money should only be a secondary goal.

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