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 Wysłany: Czw 8:06, 24 Mar 2011 Temat postu: Skechers seeks to sway shoe skeptics |
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Skechers seeks to sway shoe skeptics,[link widoczny dla zalogowanych]
New York - — Skechers USA Inc. is betting that a home-field advantage will help sell more gymgoers on its butt-toning sneakers.
The nation's second-largest athletic shoemaker plans to open 37 percent more stores this year for a total of 300 as it introduces Shape-ups shoes aimed at athletes. The footwear marks a departure from the debut shoe,[link widoczny dla zalogowanych], which promised wearers they could "get in shape without setting foot in a gym."
That pitch helped catapult Shape-ups into the ranks of the best-selling athletic shoes in the country and boost Skechers's sales 55 percent to $997.6 million in the first half. Skechers plans to keep the momentum going by luring athletes through its own stores,[link widoczny dla zalogowanych], where employees know more about the science behind the shoe,[link widoczny dla zalogowanych], said Leonard Armato,[link widoczny dla zalogowanych], who runs the Shape-ups business.
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