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 Wysłany: Pią 7:30, 13 Maj 2011 Temat postu: The Future of new balance shoes |
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The Future of new balance shoes,[link widoczny dla zalogowanych]
The running shoe revolution will be picking up speed in 2011. Based on the new models of new balance shoes companies showed off to retailers at this week’s Outdoor Retailer trade show in Salt Lake City,[link widoczny dla zalogowanych], the barefoot/natural running category looks like it will continue to be white hot next spring. Although not every innovation is based on being lighter,[link widoczny dla zalogowanych], more svelte and closer to the ground,[link widoczny dla zalogowanych], the new concepts are bound to have a lasting affect on how all running new balance shoes are designed.
The trade show was the first unveiling to the industry of New Balance’s much-anticipated Minimus line of new balance shoes. It includes three new balance shoes with a 4mm heel-to-toe drop,[link widoczny dla zalogowanych], a lightweight road trainer,[link widoczny dla zalogowanych], a trail shoe and an everyday wellness shoe. Although certainly minimalist by design,[link widoczny dla zalogowanych], the new balance shoes are uber-light. and made for neutral gaits,[link widoczny dla zalogowanych], but each has much more underfoot cushioning and protection than the new balance shoes in the new balance shoesline and slightly more than New Balance’s 100 model and forthcoming 101 model. Like the [link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the new new balance shoes have a Vibram outsole. As with the 100 and 101,[link widoczny dla zalogowanych], New Balance took design input from its ultrarunning champion Tony Krupicka,[link widoczny dla zalogowanych], who has been known to train barefoot and in new balance shoes that he’s personally modified to become more minimal. New Balance is already taking what it’s learned from the Minimus process and applying it to other new balance shoes,[link widoczny dla zalogowanych], including the new 915 trail shoe and the brand new 890 road trainer.
Perhaps the best thing about new line is New Balance’s promise to put considerable time and resources into educating shops and consumers on how to transition to running with a more natural running gait. It’s working with Good Form Running,[link widoczny dla zalogowanych], the educationally driven running mechanics program designed by Michigan-based running retailer Playmakers. Furthermore,[link widoczny dla zalogowanych], New Balance has said it won’t initially sell the Minimus new balance shoes online so it can make sure that all customers receive point-of-sale advice about slowly transitioning to more minimal footwear.
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