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 Wysłany: Nie 6:14, 27 Mar 2011 Temat postu: Classic Reebok Shoes |
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Classic [link widoczny dla zalogowanych]
Reebok’s global marketing campaign, ‘Your Move’ launched in March of 2008 and evolved Reebok’s positioning as the brand that celebrates individuality and supports those who choose to do things their way. Expressed as a global brand campaign,[link widoczny dla zalogowanych], ‘Your Move’ was an invitation to people to do it their way in sport and in life. The ‘what’s your move?’ ad was a literal expression of this philosophy: key assets including Thierry Henry and Alexander Ovechkin showed us their moves and invited consumers to show us theirs.
In the summer of 2008,[link widoczny dla zalogowanych], Reebok and driving ace Lewis Hamilton announced a multi-year partnership at a spectacular 3-D event in Amsterdam,[link widoczny dla zalogowanych], home of Reebok’s European Headquarters. At the event, Reebok unveiled “The Athlete within the Driver,[link widoczny dla zalogowanych],” gave media a rare insight into Hamilton’s demanding fitness regime. Hamilton revealed how Reebok’s Smoothfit training footwear and apparel range helped him to train better than ever before.
In February 2009, Reebok launched the Jukari Fit to Fly workout,[link widoczny dla zalogowanych], the first in a series of initiatives to come out of a new, long-term partnership with Cirque du Soleil. Jukari Fit to Fly makes fitness fun again by introducing a new way to move. The workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.
Also in 2009, Reebok made a pledge to tone the butts and legs of women around the world with its innovative EasyTone footwear. Featuring first-of-its-kind balance pod technology, the shoe generates incredible results thanks to proprietary technology invented by a former NASA engineer.
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