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Dołączył: 22 Kwi 2011
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 Wysłany: Pon 9:51, 25 Kwi 2011 Temat postu: Coach Sunglasses Cheap7Merchandising To The Trysum |
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come to the era of the Trysumer. According to “Trendwatching,”
“Freed from the shackles of convention and rarity, immune to maximum advertising, and enjoying full way to information, reviews [link widoczny dla zalogowanych], and navigation, experienced consumers are trying out new utensils, new services, new flavors, new authors, new destinations, new talents, new relationships [link widoczny dla zalogowanych], new *anything* with post mass-market gusto.”
This kind of purchasing ushers in a new era of selling. Lifestyle brands are secondhand to high-styled photography as the mainstay of their advertising. But Trysumers are more probable to answer to marketing that lowers the barriers of decision for a quick purchase. Trysumers will respond to retail experiences that allow them to try out products before they actually purchase them. Welcome to sampling as a traditional advertising middling.
Retailers can lightly take vantage of this trall over-store, merely at NYCA [link widoczny dla zalogowanych], the full-service San Diego-based sale agency where I am vice president/director of strategic planning, we understand there namely many a retailer tin do with the sale merge apt determine Trysumers are engaged. Bag Borrow and Steal’s entire business prototype namely based aboard the bet namely buyers will rent designer handbags by a far faster rate than they’ll purchase them. If a buyer likes a certain sack, she can buy it at a “used” price. Sephora opens the cosmetic world because customers to try any production they wish on their own terms ahead production a purchase. And pop-up retail formats are opening to give shape brands a sense of showcasing parts of the production line for a direction to give consumers a taste of what the flagship stores are actually like.
The online world is proving to be a quite efficient way for Trysumers to get their message fixes. You can “try on” current clothes alternatively styles in SecondLife, and even although one avatar is naught like a real body, the sense of interaction with a mark is tangibly there. The innumerable of consumer reviews permit consumers to speak with others fair like them to determine whether one experience might be value the trouble. And cheap products and promotional items can be distributed via yes its free.com and other sampling sites. These tiny bits of brand experience translate to a consumer stopping at the entrance to a cache, consciousness that this brand is yet a part of her life and looking ahead to extra experiences with it.
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