denny123
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 Wysłany: Wto 9:42, 17 Maj 2011 Temat postu: Has Ed Hardy Really Lost Its Popularity |
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Has Ed Hardy Really Lost Its Popularity?
In early 2008 if you were in a trendy club or bar in any North American city from Toronto to San Diego you would most likely see dozens of people wearing Ed Hardy t-shirts. As far as I can recall in the summer of 2008 the brand was on fire with t-shirts,[link widoczny dla zalogowanych], women's tunics and bikinis keeping the brand in the club goers mind as a must have item. Based on my own observation I would assume the brand has fallen out of favour amongst trendy and young people however I cannot just speculate I had to checkout the information on trends for myself.
However,[link widoczny dla zalogowanych], the question still remains,[link widoczny dla zalogowanych], what has happened to this once wildly popular brand? Why did ed hardy rise so far and fall so fast like a shooting star. In my opinion the reasons that Ed Hardy was so quick to fizzle out as the source of attention in the fashion world are many. First of all,[link widoczny dla zalogowanych], the crowd that ed-hardy appealed to which is fickle club goers and trend seekers,[link widoczny dla zalogowanych], is notorious for consuming fads. If Britney wore it or Justin wore it they are going to wear it for a week then move onto the next thing that is in the spotlight. Additionally,[link widoczny dla zalogowanych], there is nothing really special about Ed Hardy in my opinion. They were selling cotton print t-shirts that literally cost 5 dollars to make in China or less for exuberant prices of over 100 dollars retail. This is not sustainable.
There were thousands of models based on tattoos and not much of a discernible collection. Another thing working against this brand in my humble opinion is that once you have seen one ed hardy you have seen them all. We get it,[link widoczny dla zalogowanych], Ed Hardy is so cool,[link widoczny dla zalogowanych], its clothing that looks like a tattoo. Unfortunately,[link widoczny dla zalogowanych], like many fashion trends with their origins in a certain subculture that enter the mainstream,[link widoczny dla zalogowanych], once everyone and their sister is wearing one the chic factor is gone and by that time the subculture that gave birth to the trend has moved far away from this fad. Yet another reason for the brand's painful demise in my opinion is the brand simply went overboard in commercialization of their brand and trying to squeeze every penny out of the name. In the end,[link widoczny dla zalogowanych], they had poisoned the brand. For example,[link widoczny dla zalogowanych], ed hardy began as a tattoo brand and was relatively unknown in mainstream circles. Then it created some fashion items like t-shirts mainly. Where there were t-shirts then there were bikinis,[link widoczny dla zalogowanych], underwear,[link widoczny dla zalogowanych], jeans,[link widoczny dla zalogowanych], sweat pants,[link widoczny dla zalogowanych], track suits,[link widoczny dla zalogowanych], hats,[link widoczny dla zalogowanych], socks etc. Then later there were an alarming amount of consumer products like ed hardy fragrances, stickers,[link widoczny dla zalogowanych], collectibles etc. What business does a tattoo artist have becoming the walmart of the tattoo fashion business? The simple answer: they do not. Thus,[link widoczny dla zalogowanych], the crash and burn of Ed Hardy after 2008.
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