puma ducati-85Puma's Changes

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From an initial production of sports shoes in Germany only a small shoe factionory, and today become the world's leading enterprises, PUMA come a unknown road of advance. In recent years, PUMA's performance day by day, product range is a lot of rich than before. In addition to continuing production beyond sports shoes, sportswear, ball, and gloves, sports bags and handbags and other accessories are also printed on the PUMA's LOGO.
1993 to 2001, PUMA turnover increased by almost twice; an increase of 50% in 2002 to reach 900 million euros; after-tax profit grew 84% to 073 million euros. In the stock market in 2001, PUMA's stock price rose 168%, becoming the most successful stocks in Germany; again increased by 97% in 2002, sit tight in the top 100 runner-up of Germany stock seat. When we wonder by these figures, we'd like to ask that in the end what make the envy of many PUMA such a success?
The early 90s is the most arduous period of PUMA, PUMA at the time, the brand is seen as outdated, many desectionment stores have the PUMA's shoes on the counter into the low-end products, PUMA company heavily in debt. In 1993, then only 29 years old, J OCHEN ZEITZ former Chairman of the Board, he adopted many effective measures to streamlength and save, then re-enable PUMA earnings in the year.
In order to re-return to high-end product areas. PUMA began to pay attention and excellent lead product designer colmanufactureation trend. In 1990, seven well-known designer colpositionation with PUMA has now grown to 50. More creative designer, design naturally in a high levels, PUMA products, ranks and prices naturally raise up. 1990's PUMA shoes selling only 20 marks emerge from, but today's high-end pair of PUMA shoes can be sold 250.
A known "THRIFT" sports shoes, very similar with PUMA another old-fashioned products "TOP WINNER",[link widoczny dla zalogowanych], only designers use their old shirts, pants,[link widoczny dla zalogowanych], ties and wallets as the raw material to produce the series, calling it as"the soul of sports shoes". In this way, a mediocre product had been re-packaged, the value was immediately elevated to another level.
In sales, PUMA has taken the limited edition strategy, pushed the value of PUMA products to another high. For example: PUMA THRIFT of a total of only 510 pairs produced,[link widoczny dla zalogowanych], in the natural, the buyers will rush. Today, most of PUMA high-end sports shoes can only be bought from some special PUMA stores. In this step, want to obtain these PUMA shoes hand, we must make some rough toil. With this stsizegy, PUMA's product is always to assert a degree of fanatical worship.
"Star impact" is the essential factor in product promotion. PUMA's voice are world-class sports stars, which in the history of PUMA have been long: In 1962, Pele wore PUMA sneakers and his Brazilian team-mates earn the world challenge; 1985 Becker and his PUMA shoes and tennis rackets of PUMA won the Wimbledon; 1986, the Football superstar Diego Maradona wearing PUMA's'KING' sneakers, took the FIFA World Cup home of the Argentina. That year, Williams was wearing women's tennis of overlord PUMA tennis clothing surf on the pitch. Handsome men's football team of the Italian stateal athletes,[link widoczny dla zalogowanych], PUMA was tailored for their shirt, Even the Madonna in her world tour, were wearing the PUMA shoes.

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